communications

How You Can Use Critiques to Define Your Brand

As a business owner, you want to put your best foot forward all the time.  You want happy customers, consistent sales, and to be proud of your work.  However, the reality of having your own business is that you are treading an uncharted path.  As you continue to define what your business is, how you [...]

How You Can Use Critiques to Define Your Brand2018-12-21T18:51:39+00:00

Leveraging Mistakes: What I Learned from Cirque du Soleil’s “Volta”

Last week I attended Cirque du Soleil’s show Volta.  I have long been a fan of Cirque du Soleil’s artistry, creativity, and original approach to its shows.  Many parts of this show left me in awe, but one sticks out as a great lesson I can apply to life and to marketing.  One of the [...]

Leveraging Mistakes: What I Learned from Cirque du Soleil’s “Volta”2018-10-21T17:02:50+00:00

Creating Your Good News Contact List

You work so hard in your business to get organized, put systems in place, and create stability day to day.  You may even be ready for the occasional crisis.  But…are you ready for GOOD news?  Your good news is the best thing that’s happened to your business lately, and you don’t want to let it [...]

Creating Your Good News Contact List2018-07-04T10:59:02+00:00

How to Make Negative Reviews a Good Thing for Your Business

In marketing, we often talk about the power of reviews and testimonials.  What others choose to say about us holds weight – more than our own words, even.   Like it or not, external validation plays a role in decision making for most people.  So, what happens when the reviews aren’t positive?  Today we’re talking about [...]

How to Make Negative Reviews a Good Thing for Your Business2018-04-04T09:42:23+00:00