competition

Collaborating with Competitors

Your “competitors” can be your partners. What if we stop thinking about competitors as ruthless business stealers and try instead to think about them as collaborators? Here’s what happens: 1) When your competitor books a job on a date because they are so awesome, and then gets a second job for the same date because [...]

Collaborating with Competitors2023-05-29T20:42:34-07:00

Separating Your Business from Your Competitors

Whatever the industry of your business, you have competitors. So how do you position your brand to attract attentive, loyal customers? The process of brand positioning works best when we identify two key elements: points of parity and points of difference. Think about your competitors and your industry. Points of Parity - What do customers [...]

Separating Your Business from Your Competitors2023-05-29T20:43:10-07:00
Go to Top