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COVID-19

How to Support Employees During the Covid-19 Pandemic

Enjoy this week’s guest post from Dr. Sally Chung, clinical psychologist, on ways business owners can support employees during the Covid-19 pandemic. As the COVID-19 pandemic ramps up this winter, employees need to feel supported as they juggle work duties, home responsibilities, and their personal coping with national and global events. We are all affected [...]

How to Support Employees During the Covid-19 Pandemic2023-05-29T20:35:14-07:00

Brand Consistency vs. Pivoting During the COVID-19 Pandemic

This last month I have been thinking a lot about what it means to market a business – or even to offer what your business traditionally offers – during this time of change as we cope with the economic impacts of the COVID-19 pandemic.  Pivoting is become commonplace. How many times have I told you [...]

Brand Consistency vs. Pivoting During the COVID-19 Pandemic2023-05-29T20:36:06-07:00

Small Business / Non-profit Tips for Surviving COVID-19

This Marketing Tip of the Week is going to be different.  This is a public service announcement for small businesses, non-profits, event organizers, farmers markets operators, trade show organizers, chambers, SBDCs, and business associations of every description anywhere in the world. Who am I?  I am a small business owner (service business) in Seattle.  I [...]

Small Business / Non-profit Tips for Surviving COVID-192023-05-29T20:36:09-07:00
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