crisis communications

Leveraging Mistakes: What I Learned from Cirque du Soleil’s “Volta”

Last week I attended Cirque du Soleil’s show Volta.  I have long been a fan of Cirque du Soleil’s artistry, creativity, and original approach to its shows.  Many parts of this show left me in awe, but one sticks out as a great lesson I can apply to life and to marketing.  One of the [...]

Leveraging Mistakes: What I Learned from Cirque du Soleil’s “Volta”2018-10-21T17:02:50-07:00

How to Make Negative Reviews a Good Thing for Your Business

In marketing, we often talk about the power of reviews and testimonials.  What others choose to say about us holds weight – more than our own words, even.   Like it or not, external validation plays a role in decision making for most people.  So, what happens when the reviews aren’t positive?  Today we’re talking about [...]

How to Make Negative Reviews a Good Thing for Your Business2018-04-04T09:42:23-07:00

How to Message When a Business Changes Hands

Something interesting happened this last couple of weeks.  Four different people asked me for advice on how to message when a business has a change in ownership.  Four people in two weeks – and I had never been asked that question before!  The contexts were different, but the root question was the same: how do [...]

How to Message When a Business Changes Hands2018-03-28T12:05:20-07:00

Crisis Communications for Small Businesses and Nonprofits

This post is a crash course in crisis communications.  If you are a small business owner or a nonprofit CEO, you probably wear a lot of hats for your business.  Also, you probably were never told much about the hats.  The crisis communications hat is a tough one, because when it is time to wear [...]

Crisis Communications for Small Businesses and Nonprofits2017-05-23T13:32:21-07:00