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cross marketing

How to Research Potential Cross-Marketing Partners

You are marketing a business, and you like the idea of forming marketing alliances with other businesses. You want to build a community of other influencers or micro-influencers boosting your voice, and you want to be a helpful partner to them, too.  It all sounds good, but where do you start? If you are at [...]

How to Research Potential Cross-Marketing Partners2023-05-29T20:30:17-07:00

5 Ways to Cross-Market with Other Businesses

One of my favorite suggestions for small businesses on a budget looking to maximize their reach and attract new customers is to cross-market with other businesses. No matter what size your business or your audience is, chances are there is another business out there that would love to be your ally so you can help [...]

5 Ways to Cross-Market with Other Businesses2023-05-29T20:32:55-07:00

Social Media Content Pillars: The One We’re Missing

I see a lot of talk of “content pillars” on social media.  Social media managers use this term to describe categories of content that you should pull from to make sure you have a balanced, appealing social media presence to capture engagement and customers.  The list is usually a simple one with 3-4 pillars.  Today, [...]

Social Media Content Pillars: The One We’re Missing2023-05-29T20:34:35-07:00

Double Your Marketing Power with Cross Marketing

Cross-marketing partnerships can be a great way to grow a business or event. The best partnerships involve two partners who are reaching the same market with a different service or product. Good cross marketing fosters growth and helps introduce each partner to potential new customers in their target market. As you network, keep your eye [...]

Double Your Marketing Power with Cross Marketing2023-05-29T20:43:12-07:00
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