customer retention

5 Ways to Stay in Touch with Your Customers

For many businesses, customer retention is part of a healthy profit model.  Once you do the work to connect with new leads and build the relationship so they become customers, it is inefficient to then go and drop the conversation altogether and search for new leads to woo.  Yet, it can be a real challenge [...]

5 Ways to Stay in Touch with Your Customers2019-06-25T21:50:55-07:00

How Giving Thanks Pays Dividends

It costs more to acquire a new customer or donor than it does to retain one.   Whether you are marketing a business or fundraising for a nonprofit, the money is in the relationships you build with the customers or donors in your community.  Looking for a tried-and-true way to build stronger relationships?  Give thanks.  Giving [...]

How Giving Thanks Pays Dividends2019-06-25T23:53:00-07:00

The Profit is in the Follow Up

You marketed your business.  You reached new leads.  You closed some sales.  Now what?  How do you continue the conversations you just started?  Unfortunately, a lot of small business owners don’t.  It is so easy to become focused on chasing new leads that you might lose sight of the prospects already in your pipeline.  And [...]

The Profit is in the Follow Up2019-06-26T01:44:01-07:00

How Much Time Should You Spend Marketing Your Business? (Marketing Time Management, part 2)

In this second blog installment of time management in marketing, we will talk about how much time you should spend marketing your small business.  Last week we talked about an important first step of knowing your marketing funnel.  If you have not done that exercise yet, you can find Part 1 here. Hopefully doing that [...]

How Much Time Should You Spend Marketing Your Business? (Marketing Time Management, part 2)2019-06-26T22:13:06-07:00

What is Marketing Strategy?

What is marketing strategy? I see a lot of opinion about this in my travels, and not all of it is positive. People who think it’s a buzz word used by consultants. People who disagree with the concept of marketing because it feels salesy and gross. People who are overwhelmed by the idea of networking. [...]

What is Marketing Strategy?2019-06-26T23:57:07-07:00

How the Holidays Can Be Part of Your Customer Retention Plan

The holidays can be a valuable part of your customer retention plan. Marketing is not just about bringing your message to new customers. It is also about reminding previous customers of how awesome it was to be connected with your business. How great your product or service was. How worthwhile it was for them to [...]

How the Holidays Can Be Part of Your Customer Retention Plan2019-06-27T00:20:59-07:00

How the Rule of Seven Affects Sales

Have you heard of the Rule of Seven? There is a theory that you have to get your message in front of a new customer 7 times before they will trust you enough to buy. The Rule of Seven is a theory – but doesn’t it make sense? If you are trying to sell, sell, [...]

How the Rule of Seven Affects Sales2019-06-27T02:17:37-07:00