One of my personal favorite parts of a marketing plan is the part where you focus on retaining leads – a part that so many small business owners neglect. A method that I often recommend to start staying in front of your list is to send newsletters. Over the years, as I have suggested this [...]
When it comes to marketing, most small businesses find that it takes repeated messaging to prospects before those leads become clients. Unfortunately, I also find that a lot of the small business owners I meet are uncomfortable to reach out more than once to prospects. This sets up an inherent problem. One way that you [...]
If you’re looking for advice on how to write pitch emails, there is no shortage of people out there with opinions. Pros will give you a style and a template to follow. Recipients and editors will make suggestions for how to tweak your copy. Today, I want to frame this differently. There isn’t one right [...]
When it comes to email marketing, one question is top of mind for most marketers: How do I improve my open rate? With email marketing being one of the most effective ways to target individual leads, the drive to make it as effective as possible is constant. How can you get more people opening and [...]
Many a business owner has seen the look of childlike excitement that comes across my face when I talk about newsletters. I believe if you are doing any online marketing, event marketing, or partnership marketing, email newsletters have a place in your marketing plan. But one question comes up almost every time the subject of [...]
Cold email outreach is a practice that a number of companies and individuals adhere to, and it’s easy to see why. You can reach a significant number of people all at once with the click of a button, and do so in a way that very clearly communicates what your company does, and why prospects [...]
If you use Mailchimp, you know what a valuable tool it can be for warming, converting, and retaining leads. When you first get started with Mailchimp, you master the basics of adding contacts and creating email campaigns. However, the power of Mailchimp is in its ability to help you target specific messages to specific audiences [...]