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engagement

How to Measure the Level of Engagement at Your Event

Enjoy this week’s guest post from conference production designer, Maxwell Donovan, and learn how to measure engagement at your event. According to Adstage, 68% of business-to-business marketers utilize in-person events to aid lead generation. This is because personal connections and dedicated planning are great ways to attract more businesses to work with your company. However, [...]

How to Measure the Level of Engagement at Your Event2023-05-29T20:36:40-07:00

5 Steps to Prepping for a Big Engagement

This week I am in Washington, DC to speak at the 2018 ASBDC Conference.  My train the trainer session is all about how business coaches can teach their clients to have an effective marketing strategy.  As I have been prepping for this event for the last month, it occurred to me what massive potential there [...]

5 Steps to Prepping for a Big Engagement2023-05-29T20:39:45-07:00

Why Social Media Engagement is More Impactful than Posting

One of the frequently-asked questions I get when presenting about social media or talking to clients is “How often should I post?”  To me, this question isn’t the right question.  When I think about how I built my own committed and loyal social media audience, how the relationships got started with the people who turned [...]

Why Social Media Engagement is More Impactful than Posting2023-05-29T20:40:50-07:00
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