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event marketing

7 Tips for Managing Virtual Events

Events can be a meaningful way to market a business, but they are also one of the more advanced, complex forms of marketing.  If you are looking to run a virtual event for your business, there are a number of factors to consider that may help you get situated.  Let’s talk about 7 tips for [...]

7 Tips for Managing Virtual Events2023-05-29T20:35:38-07:00

10 Compelling Reasons Why You Need to Prospect at Trade Shows – By Mike Weimar

Trade shows are a classic way to prospect, but not every business takes advantage. The benefits of trade shows are wider than just making sales to prospects though. Media members often attend, and so do your competitors. By knowing in advance where the opportunities and pitfalls are, you stand to give your business a leg [...]

10 Compelling Reasons Why You Need to Prospect at Trade Shows – By Mike Weimar2023-05-29T20:39:48-07:00

Event Marketing – Should You Do It?

Have you been thinking about planning an event to market your business, but you’re not sure where to begin? As someone who does both event management and marketing, this is a topic that I tend to get a lot of questions about. Whether coming from a place of overwhelm, confusion, or frustration, the question around [...]

Event Marketing – Should You Do It?2023-05-29T20:40:52-07:00

Maximizing Post-Event Marketing

In business, events can look like a lot of things.  They can be hosted and run by your business.  They can be joint projects with other collaborators.  They could even be unplanned, unexpected moments of good fortune.  The common thread is that an event will involve other people.  And the key to maximizing your post-event [...]

Maximizing Post-Event Marketing2023-05-29T20:41:11-07:00
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