Facebook

What You Were Meant to Learn from #FacebookDown

Last week, many of us experienced the most epic meltdown of Facebook and Instagram we have ever seen.  Not-so-affectionately known as #FacebookDown and #InstagramDown, it was a long day for people like me who manage multiple client accounts for social media.  But when the dust settled, there was an important lesson you were meant to [...]

What You Were Meant to Learn from #FacebookDown2019-06-25T00:08:41-07:00

Boosting Posts: Is There Value to Low-Budget Advertising on Social Media?

Of the various aspects of marketing I address, one topic that typically yields the most questions is social media. As someone who works with clients who have a limited budget for advertising at first, I focus on building a strong foundation of organic community management in order to grow reach and brand awareness.  However, the [...]

Boosting Posts: Is There Value to Low-Budget Advertising on Social Media?2019-06-25T00:18:25-07:00

Can You Use a Facebook Page Instead of a Website for Your Business?

If you read much of my content, you know that I love working with small business owners.  You also know I often talk about marketing on a tight budget.  I fully believe it can be done.  When it comes to your online presence, you may be wondering if there are ways to keep cost down.  [...]

Can You Use a Facebook Page Instead of a Website for Your Business?2019-06-25T01:38:16-07:00

Staying Out of Facebook Jail

Have you ever heard of "Facebook jail?"  It's an occupational hazard for small businesses and worth exercising caution to avoid it.  There you are, going about your business engaging on Facebook to build your brand, and suddenly you are blocked from taking the very actions that were moving you forward.  If you have had this [...]

Staying Out of Facebook Jail2019-06-25T02:08:03-07:00

Worried that Facebook News Feed Changes Will Hurt Your Business? Read This!

If you are marketing your business on Facebook, you have probably been seeing a lot of posts lately about the changing strategy for Facebook’s news feed.  Although most of the reports are speculative, the general sense that the changes will make marketing more difficult is causing much concern among small businesses and nonprofits.  So, let’s [...]

Worried that Facebook News Feed Changes Will Hurt Your Business? Read This!2019-06-25T23:34:18-07:00

Why Social Media Engagement is More Impactful than Posting

One of the frequently-asked questions I get when presenting about social media or talking to clients is “How often should I post?”  To me, this question isn’t the right question.  When I think about how I built my own committed and loyal social media audience, how the relationships got started with the people who turned [...]

Why Social Media Engagement is More Impactful than Posting2019-06-26T00:31:35-07:00

How to Run a Successful Facebook Contest

Does running a Facebook contest feel like it could be GREAT for your marketing, but makes you just a little anxious at the same time?  With Facebook constantly making changes, modifying rules, and doling out punishment, it can be stressful to think about navigating their rules to run and promote a contest.  If you are [...]

How to Run a Successful Facebook Contest2019-06-26T00:51:55-07:00

Converting Your Social Media Audience

If you own a business and want customers, you have to do some kind of marketing.  Many small business owners turn to social media as a marketing tool.  It is free, it is relatively user-friendly, and it seems like an easy way to reach a new audience.  But, of the many challenges of using social [...]

Converting Your Social Media Audience2019-06-26T01:53:37-07:00

Facebook Best Practices: Engaging as Your Business Page

If you use Facebook as a marketing tool for your business, you should get the most out of it for the time you spend.  There is a lot of Facebook best practices advice out there in the world about how many times a day you should post, what you should post, when you should post. [...]

Facebook Best Practices: Engaging as Your Business Page2019-06-26T02:23:29-07:00

Improving Your Business Facebook Reach

On special request, let’s talk methods for improving Facebook reach for businesses. Facebook is a relevant tool for many, and it is becoming more difficult to get significant organic reach. (Caveat: my approach to marketing for my clients involves long-term strategy. I believe in exploring a variety of tools and tactics to reach a specific [...]

Improving Your Business Facebook Reach2019-06-27T01:25:27-07:00