For those who use Facebook, you may have noticed that Facebook rolled out changes to its look in August 2020. If you use Facebook for business, you may have found that the changes impacted a variety of functions and features for you. Today, I wanted to give you a quick tip that may help you [...]
Last week, many of us experienced the most epic meltdown of Facebook and Instagram we have ever seen. Not-so-affectionately known as #FacebookDown and #InstagramDown, it was a long day for people like me who manage multiple client accounts for social media. But when the dust settled, there was an important lesson you were meant to [...]
Of the various aspects of marketing I address, one topic that typically yields the most questions is social media. As someone who works with clients who have a limited budget for advertising at first, I focus on building a strong foundation of organic community management in order to grow reach and brand awareness. However, the [...]
If you read much of my content, you know that I love working with small business owners. You also know I often talk about marketing on a tight budget. I fully believe it can be done. When it comes to your online presence, you may be wondering if there are ways to keep cost down. [...]
Have you ever heard of "Facebook jail?" It's an occupational hazard for small businesses and worth exercising caution to avoid it. There you are, going about your business engaging on Facebook to build your brand, and suddenly you are blocked from taking the very actions that were moving you forward. If you have had this [...]
If you are marketing your business on Facebook, you have probably been seeing a lot of posts lately about the changing strategy for Facebook’s news feed. Although most of the reports are speculative, the general sense that the changes will make marketing more difficult is causing much concern among small businesses and nonprofits. So, let’s [...]
One of the frequently-asked questions I get when presenting about social media or talking to clients is “How often should I post?” To me, this question isn’t the right question. When I think about how I built my own committed and loyal social media audience, how the relationships got started with the people who turned [...]
Does running a Facebook contest feel like it could be GREAT for your marketing, but makes you just a little anxious at the same time? With Facebook constantly making changes, modifying rules, and doling out punishment, it can be stressful to think about navigating their rules to run and promote a contest. If you are [...]
If you own a business and want customers, you have to do some kind of marketing. Many small business owners turn to social media as a marketing tool. It is free, it is relatively user-friendly, and it seems like an easy way to reach a new audience. But, of the many challenges of using social [...]
If you use Facebook as a marketing tool for your business, you should get the most out of it for the time you spend. There is a lot of Facebook best practices advice out there in the world about how many times a day you should post, what you should post, when you should post. [...]