Enjoy this week's blog post by graphic designer, Clare Parfitt, and learn about the power of logo design for your business. Reflections on Logo Design A logo is the "billboard" of your company. It provides an immediate first impression. The most well designed logos convey an easy to grasp concept and look and feel, which [...]
Enjoy this week’s guest post from Catherine Lee of Horse Sense Content Creation as she helps you explore the signs you can do graphic design in house or if it's time to hire a designer. If you’re a creative small business owner like myself, chances are you've tried your hand at creating designs for your [...]
Enjoy this week’s guest post from graphic designer, Chris Hilbert, and consider her tips for business cards that stand out. Did you know that you have only a few seconds for people to be able to find and read the information on your business card before you have lost their attention? If you lose their [...]
We continue our A to Z of Design series with one of my favorite design topics, negative space. Read on to learn more terms that will make working with a designer (or creating your own designs) more effortless. N is for negative space Also called “white space,” this refers to the areas of [...]
Graphic design doesn’t have to be scary. Understanding the lingo can make it less intimidating—plus it makes the process of working with a designer smoother and more productive. Here’s part 1 of your A-Z guide to graphic design. A is for alignment Alignment is the positioning of text, images or design elements in a layout. Items can be [...]
I was recently designing packaging for a small business and when I requested their brand guidelines, she had never heard of the term. I’m guessing this is common for many small business owners. Or else, you have heard of brand guidelines, but don’t know where to start when it comes to creating them [...]