influencer marketing

Using Influencer Marketing for Your Business

I often have clients tell me that they want to leverage influencer marketing in their marketing strategies. Usually, when this comes up in a session, my clients make it sound like an easier solution to execute than it tends to be.  Today, let’s talk about some realities of influencer marketing to factor in if you [...]

Using Influencer Marketing for Your Business2023-06-12T15:45:48-07:00

Maximizing Influencer Marketing Exposure

Sometimes great things happen in business – expected or unexpected – that lead to buzz.  It could be an interview in the media.  It could be that an event or product from your business gets picked up by an influencer.  It could be a celebrity sighting at your location.  Whether this fortuitous event was planned [...]

Maximizing Influencer Marketing Exposure2023-05-29T20:40:50-07:00

Leveraging Influencer Marketing and Special Events

This weekend – 4th of July in the US – an incredible thing happened.  I was selling tickets at CSz Seattle, a local improv comedy theater, when Mila Kunis and Ashton Kutcher walked up to me to buy tickets. CSz Seattle had unexpectedly arrived at needing an influencer marketing plan. I am sure you can [...]

Leveraging Influencer Marketing and Special Events2023-05-29T20:41:55-07:00
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