keywords

How to Attract the Right Customers (Part 3: Keywords and Hooks)

In this blog series we are reviewing how to attract the right customers with the marketing you do for your business.  So far, we have addressed using values to reach your customers in part 1 and using tone to attract your ideal audience in part 2.  Today, we will look at how keywords can initially [...]

How to Attract the Right Customers (Part 3: Keywords and Hooks)2023-05-29T20:41:37-07:00

Why Selling to “Everybody” Reaches Nobody

I get it. You don’t want to pigeonhole yourself into a target market. I have heard it many times before from business owners who feel that the very act of identifying a target market limits the volume of people who could be customers. Which also yields a limit in sales. So, when someone asks “Who [...]

Why Selling to “Everybody” Reaches Nobody2023-05-29T20:42:13-07:00
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