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Lidia Varesco Racoma

A to Z of Design (for the Non-Designer) – by Lidia Varesco Racoma – Part 2

  We continue our A to Z of Design series with one of my favorite design topics, negative space. Read on to learn more terms that will make working with a designer (or creating your own designs) more effortless.   N is for negative space Also called “white space,” this refers to the areas of [...]

A to Z of Design (for the Non-Designer) – by Lidia Varesco Racoma – Part 22023-05-29T20:39:11-07:00

A to Z of Design (for the Non-Designer) – by Lidia Varesco Racoma – Part 1

Graphic design doesn’t have to be scary. Understanding the lingo can make it less intimidating—plus it makes the process of working with a designer smoother and more productive. Here’s part 1 of your A-Z guide to graphic design. A is for alignment Alignment is the positioning of text, images or design elements in a layout. Items can be [...]

A to Z of Design (for the Non-Designer) – by Lidia Varesco Racoma – Part 12023-05-29T20:39:11-07:00

How to Create Brand Guidelines for Your Small Business (and Why You Need To!) – by Lidia Varesco Racoma

  I was recently designing packaging for a small business and when I requested their brand guidelines, she had never heard of the term. I’m guessing this is common for many small business owners. Or else, you have heard of brand guidelines, but don’t know where to start when it comes to creating them [...]

How to Create Brand Guidelines for Your Small Business (and Why You Need To!) – by Lidia Varesco Racoma2023-05-29T20:40:29-07:00
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