The idea of warming leads is an important one for small businesses. Warming leads is the process of building trust with potential customers over time until they are ready to buy from you. If you think about what it feels like to have someone try to sell something to you in the first five minutes [...]
In this blog series we are reviewing how to attract the right customers with the marketing you do for your business. So far, we have addressed using values to reach your customers in part 1 and using tone to attract your ideal audience in part 2. Today, we will look at how keywords can initially [...]
Today I wanted to address the flip side to the idea of knowing your brand, your market, your offering. This is the idea of the evolution of marketing your business. When you are marketing your business productively, it should naturally evolve. Chances are that at some point you have come up with a new idea [...]
When marketing a business, you will get the best results if you are marketing with purpose. That purpose should be designed to reach and attract your target market. If we approach marketing with this intention, we have the best chances to convert our audience. This sounds obvious, doesn’t it? You may have heard this idea [...]
Small business owners are required to wear many hats. One of the toughest to wear is the marketing hat. What a challenge it can be to find effective ways to reach the right audience without breaking the bank. Below is a quick list of free marketing strategies you can use right now to market your [...]
In this second blog installment of time management in marketing, we will talk about how much time you should spend marketing your small business. Last week we talked about an important first step of knowing your marketing funnel. If you have not done that exercise yet, you can find Part 1 here. Hopefully doing that [...]
One of the biggest complaints I hear from small business clients about marketing is that they feel like they spend an awful lot of time doing it. When you wear a lot of hats for your business, this can be a huge drain. So, let’s talk about how to manage your time. Step 1: map [...]
Small business owners are brave people. They specialize in a product or service, and then they commit to offer it to the world. Suddenly this thing they do so well is a business, and they must embark on all the learning curves that come along with business ownership. For many, marketing is one of those [...]
When brand building for a small business, we are ultimately relying on the memory of the audience. The money and time spent in marketing has little value if the message does not register. So, how do we approach brand building in a way that utilizes the way that the brain structures memories? Simply put, there [...]
As a person, you may or may not be interested in existing trends that sweep your nation or the globe. But as a business owner, these are things that you should analyze to see how they could potentially fit into your small business marketing plan. Although we could never have a strategic plan that predicts [...]