marketing funnel

3 Marketing Factors to Consider When Beta Testing or Prototyping

When you think of marketing, you might first think of the launch phase or the high-volume reach you plan to get after the launch of your offerings.  But, marketing is also priming your audience!  If you want to be strategic in your launch, you can go as far back as beta testing and prototyping to [...]

3 Marketing Factors to Consider When Beta Testing or Prototyping2019-10-08T22:03:03-07:00

How Many Times Do You Need To Reach Your Leads?

When it comes to marketing, I see a conflict in messaging around how quickly to expect results. On one hand, you hear about how long-term brand awareness and consistent touch points with your audience are key to generating revenue.  On the other hand, there is a demand to know the ROI of any marketing activity, [...]

How Many Times Do You Need To Reach Your Leads?2019-06-25T00:21:43-07:00

Gatekeepers Hold the Key to B2B Sales

One of the most important aspects of small business marketing strategy is having a marketing funnel that shows a clear pathway for building relationships with your leads.  In B2C sales, the funnel is often more straightforward since your lead may also be the end user.  B2B sales are a bit more nuanced because of the [...]

Gatekeepers Hold the Key to B2B Sales2019-06-25T00:56:53-07:00

The #1 Rule for Interacting with Potential Customers

Talking with potential customers can be a tricky experience.  You may feel like you are walking a tightrope, having something to sell – and knowing you need to sell – but not wanting to come off salesy.  The experience is subjective for everyone involved, and it can be difficult to find the right balance.  If [...]

The #1 Rule for Interacting with Potential Customers2019-06-25T01:57:43-07:00

Marketing is a Numbers Game

For many people, the scariest part of running a business is marketing and sales.  Rejection is built into the process, and the thought of it – even just the THOUGHT of it – is a stressor that makes it hard to present a strong, confident pitch.  Today we are going to talk about a mindset [...]

Marketing is a Numbers Game2019-06-26T00:03:18-07:00

How To Delegate (Marketing Time Management, Part 3)

Today’s blog is the third in the time management series.  Here, we deal with how to delegate marketing activities.  In the first blog, we addressed how to identify what activities belong in your marketing funnel (your marketing strategy).  The second addressed how to apportion your time for the different activities in your funnel.  When you [...]

How To Delegate (Marketing Time Management, Part 3)2019-06-26T22:09:17-07:00

Your Marketing Funnel (Marketing Time Management, part 1)

One of the biggest complaints I hear from small business clients about marketing is that they feel like they spend an awful lot of time doing it.  When you wear a lot of hats for your business, this can be a huge drain.  So, let’s talk about how to manage your time.  Step 1: map [...]

Your Marketing Funnel (Marketing Time Management, part 1)2019-06-26T22:17:04-07:00