When it comes to marketing, most small businesses find that it takes repeated messaging to prospects before those leads become clients. Unfortunately, I also find that a lot of the small business owners I meet are uncomfortable to reach out more than once to prospects. This sets up an inherent problem. One way that you [...]
When it comes to running a successful campaign, the tendency is to look at sales as a measure of that success. However, when you focus on the end sales, you may find that the results-driven mindset gets you stuck in focusing on the end of the sales process as a whole in your communications. In [...]
When you think of marketing, you might first think of the launch phase or the high-volume reach you plan to get after the launch of your offerings. But, marketing is also priming your audience! If you want to be strategic in your launch, you can go as far back as beta testing and prototyping to [...]
When it comes to marketing, I see a conflict in messaging around how quickly to expect results. On one hand, you hear about how long-term brand awareness and consistent touch points with your audience are key to generating revenue. On the other hand, there is a demand to know the ROI of any marketing activity, [...]
One of the most important aspects of small business marketing strategy is having a marketing funnel that shows a clear pathway for building relationships with your leads. In B2C sales, the funnel is often more straightforward since your lead may also be the end user. B2B sales are a bit more nuanced because of the [...]
Talking with potential customers can be a tricky experience. You may feel like you are walking a tightrope, having something to sell – and knowing you need to sell – but not wanting to come off salesy. The experience is subjective for everyone involved, and it can be difficult to find the right balance. If [...]
For many people, the scariest part of running a business is marketing and sales. Rejection is built into the process, and the thought of it – even just the THOUGHT of it – is a stressor that makes it hard to present a strong, confident pitch. Today we are going to talk about a mindset [...]
Today’s blog is the third in the time management series. Here, we deal with how to delegate marketing activities. In the first blog, we addressed how to identify what activities belong in your marketing funnel (your marketing strategy). The second addressed how to apportion your time for the different activities in your funnel. When you [...]
One of the biggest complaints I hear from small business clients about marketing is that they feel like they spend an awful lot of time doing it. When you wear a lot of hats for your business, this can be a huge drain. So, let’s talk about how to manage your time. Step 1: map [...]