marketing psychology

How to Attract the Right Customers (Part 4: The Meaning of Colors)

In this blog series we are reviewing how to attract the right customers with the marketing you do for your business.  So far, we have addressed using values to reach your customers in part 1, using tone to attract your ideal audience in part 2, and using keywords to hook your audience in part 3.  [...]

How to Attract the Right Customers (Part 4: The Meaning of Colors)2019-06-26T02:26:51-07:00

How to Write a Great Tagline for Your Business

Last week we discussed how to write a brand statement to create a bank of language for marketing your small business.  That brand statement can be distilled into various lengths for other content.  This week, we are addressing the tagline. A tagline is a short description with clarifying, memorable information about your brand. When I [...]

How to Write a Great Tagline for Your Business2019-06-26T22:47:09-07:00

Small Business Marketing – Crafting a Brand Statement

If you are marketing a small business, but have never gone through the process of crafting a brand statement, today is the day! Brand statements define what your business does, who it serves, and how you help them.  The statement itself might not be something you use in your marketing, but the language you create [...]

Small Business Marketing – Crafting a Brand Statement2019-06-26T22:49:39-07:00

What Your Customer Thinks When They See Your Brand

Every week I do improv comedy. And I see a lot of improv comedy shows. If there is one thing that I have learned about people (improvisers and theater goers) through this activity, it is that we make snap judgements. As a marketer, I know how important it is to utilize the patterns of these [...]

What Your Customer Thinks When They See Your Brand2019-06-26T22:52:15-07:00

The Marketing Psychology Behind Simplifying Options

When you own a business, it may feel like a good solution to have an abundance of offerings.  With so many options, surely there is something for everyone.  However, too many choices can be a barrier for customers. When a customer is presented with too many choices, it can also play into the marketing psychology [...]

The Marketing Psychology Behind Simplifying Options2019-06-26T22:54:44-07:00

Building Patience into Your Marketing Strategy

One of the biggest challenges I see from small business owners in their marketing is the urgency with which they approach it. Marketing done well is a long-term plan, but when you are facing start-up costs, monthly bills, purchasing inventory, paying employees, and all of the other responsibilities that go along with running a business, [...]

Building Patience into Your Marketing Strategy2019-06-26T23:14:44-07:00

Why Authenticity Matters

“Authenticity” is a word that seems to get thrown around a lot. You have heard it often if you are a small business owner spending time on social media and looking for advice. But, authenticity applies to all marketing, and the principle is an important one. People learn about your business from the messages you [...]

Why Authenticity Matters2019-06-26T23:16:54-07:00

How to Help Your Customer Develop a Connection with Your Business

For most products and services that a customer could want, there are numerous brands competing for the customer’s attention. As a business owner, this can be a scary fact. When your offering is very close to a competitor’s – or multiple competitors – it can feel as if your potential sales are a mere whim [...]

How to Help Your Customer Develop a Connection with Your Business2019-06-26T23:20:11-07:00

Pacing a Sales Conversation

It’s easy enough to have a sales conversation with a customer who is ready to buy right now. But, what if the customer standing in front of you is a sale in a week, or a month, or a year? It is important to remember there are multiple factors that go into a customer's decision [...]

Pacing a Sales Conversation2019-06-26T23:28:44-07:00

How Much Personal Information Belongs in Your Brand

For small businesses owners – and especially solopreneurs – personal brand and business brand can have a lot of crossover.   Which makes for an interesting question: Where do you draw the line between showing authentic personality in your brand and sharing personal information with your audience? The answer to this question will be different for [...]

How Much Personal Information Belongs in Your Brand2019-06-26T23:34:01-07:00