marketing psychology

How to Make a Strong Call to Action

When you make a call to action, provide a clear outcome of the action. Many people get stuck in a loop of decision making that prevents them from responding. This loop is known as “action paralysis.” Research shows the response rate can be DOUBLED by explaining how the action will have a positive impact. Example: [...]

How to Make a Strong Call to Action2019-06-27T01:20:40-07:00

The Psychology of Typeface

Psychology plays into marketing, even in the smallest choices. This week, let’s talk about the psychology of typeface. Different typeface and font choices conjure specific reactions in a reader. Serif fonts – like Times New Roman, Georgia, or Cambria – have a level of formality best for the content body. Sans-serif fonts – such as [...]

The Psychology of Typeface2019-06-27T01:29:23-07:00

Using the Recency Illusion in Your Marketing

Have you ever seen something for the first time – and then all of a sudden you see it EVERYWHERE?! Maybe a new word or a person. This happens to me sometimes, and there is a term for it: the “recency illusion.” If you have experienced this phenomenon, think about how powerful it is. The [...]

Using the Recency Illusion in Your Marketing2019-06-27T01:48:14-07:00

Adapting Your Marketing to Social Styles: The Expressive

This is the last of the four-week series on how to adapt marketing to the 4 key social styles. This week: The Expressive. The Expressive is outgoing and enthusiastic, creative and motivating. They have a lot of ideas but may not follow through to completion. They are impulsive and intuitive in decision making, sometimes without [...]

Adapting Your Marketing to Social Styles: The Expressive2019-06-27T01:50:10-07:00

Adapting Your Marketing to Social Styles: The Amiable

Continuing the four-week series on how to adapt marketing to the 4 key social styles. This week: The Amiable. The Amiable is people-oriented, sympathetic, considerate, and supportive. They would rather work as a team than alone; to be led rather than to lead. They are trusting and warm, seeking approval and looking for guidance. They [...]

Adapting Your Marketing to Social Styles: The Amiable2019-06-27T01:52:29-07:00

Adapting Your Marketing to Social Styles: The Analytical

By popular demand, we are doing a four-week series on how to adapt marketing to the 4 key social styles. This week: The Analytical. The Analytical is detail-oriented and independent. They are precise, logical, and risk averse. They operate with structure and discipline, and have a tendency to prefer working on their own than with [...]

Adapting Your Marketing to Social Styles: The Analytical2019-06-27T01:54:09-07:00

Adapting Your Marketing to Social Styles: The Driver

By popular demand, let’s look at how to adapt our marketing to the 4 key social styles in a 4-week series. This week: The Driver. The Driver is focused and efficient. They plan carefully but act quickly. They are ready to make a decision and move on, even if that means taking a risk. They [...]

Adapting Your Marketing to Social Styles: The Driver2019-06-27T01:55:39-07:00

Adapting Your Marketing to Social Styles

Although each potential customer is a unique individual, buyers generally fall into one of four social styles. The Driver is controlled, assertive, busy, risk-taking; they respond best to facts. The Analytical type is a stickler for precision, risk averse, and critical of persuasion; they want facts and they want you to give them time with [...]

Adapting Your Marketing to Social Styles2019-06-27T02:01:45-07:00

What Your Customer Should Feel

Emotion is a pivotal component of marketing to your audience. It’s not about what you provide. It is about how the thing you provide makes them feel. Do your customers want to feel safe? Happy? Pain-free? Beautiful? Strong? When you reach out to them, tell them how you help them feel the way they want [...]

What Your Customer Should Feel2019-06-27T02:06:53-07:00

What Your Prices Say About Your Business

Setting prices is part of your marketing. It reflects on your business, and it also reflects on the spending habits of the customers you attract. If your prices are low, you attract customers who want low prices. If you offer a lot of sales, you attract customers who like sales. If your prices are high, [...]

What Your Prices Say About Your Business2019-06-27T02:09:08-07:00