marketing strategy

When a Marketing Approach Stops Working

I wanted to take a moment today to address something that is important for EVERY business: What to do when a marketing approach stops working.  No matter what business you have, your objective in marketing is to stay in front of – and relevant to – your target market.  So, what do you do if [...]

When a Marketing Approach Stops Working2019-06-24T23:14:09-07:00

Cornerstone Content – How to Be Smart with Your Blogs

If you are trying to build up your business presence online, one of the methods you might be using is blogging.  Periodically, you sit down at your computer and let the creativity flow.  You publish your thoughts…and nothing happens.  Blogging can be a great outlet, but if you don’t have a plan for the content, [...]

Cornerstone Content – How to Be Smart with Your Blogs2019-06-26T01:46:23-07:00

Facebook Best Practices: Engaging as Your Business Page

If you use Facebook as a marketing tool for your business, you should get the most out of it for the time you spend.  There is a lot of Facebook best practices advice out there in the world about how many times a day you should post, what you should post, when you should post. [...]

Facebook Best Practices: Engaging as Your Business Page2019-06-26T02:23:29-07:00

The Importance of Warming Leads

The idea of warming leads is an important one for small businesses.  Warming leads is the process of building trust with potential customers over time until they are ready to buy from you.  If you think about what it feels like to have someone try to sell something to you in the first five minutes [...]

The Importance of Warming Leads2019-06-13T21:44:46-07:00

The Evolution of Marketing Your Business

Today I wanted to address the flip side to the idea of knowing your brand, your market, your offering. This is the idea of the evolution of marketing your business. When you are marketing your business productively, it should naturally evolve. Chances are that at some point you have come up with a new idea [...]

The Evolution of Marketing Your Business2019-06-13T21:46:02-07:00

Sell Without Selling, Part 2: How to Do It

In last week’s blog, we discussed why it is important to sell without selling.  (Read here if you haven’t yet).  On marketing platforms (such as social media) where people congregate for reasons other than shopping, repeated messages to “Buy Now!” or attach a price tag to your wares could get you unfollowed or blocked.  Actions [...]

Sell Without Selling, Part 2: How to Do It2019-06-26T21:54:39-07:00

7 Totally Free Marketing Strategies You Can Use Right Now for Your Small Business

Small business owners are required to wear many hats. One of the toughest to wear is the marketing hat. What a challenge it can be to find effective ways to reach the right audience without breaking the bank. Below is a quick list of free marketing strategies you can use right now to market your [...]

7 Totally Free Marketing Strategies You Can Use Right Now for Your Small Business2019-06-26T22:03:14-07:00

The Difference Between Marketing and Sales

One of the more common questions I get from clients is: “What is the difference between marketing and sales?”  If this is a question for you, you are not alone. Marketing and Sales are related, but not interchangeable.  For solopreneurs or small teams on which employees wear multiple hats, the distinction may seem irrelevant.  However, [...]

The Difference Between Marketing and Sales2019-06-13T21:48:47-07:00

How To Delegate (Marketing Time Management, Part 3)

Today’s blog is the third in the time management series.  Here, we deal with how to delegate marketing activities.  In the first blog, we addressed how to identify what activities belong in your marketing funnel (your marketing strategy).  The second addressed how to apportion your time for the different activities in your funnel.  When you [...]

How To Delegate (Marketing Time Management, Part 3)2019-06-26T22:09:17-07:00

How Much Time Should You Spend Marketing Your Business? (Marketing Time Management, part 2)

In this second blog installment of time management in marketing, we will talk about how much time you should spend marketing your small business.  Last week we talked about an important first step of knowing your marketing funnel.  If you have not done that exercise yet, you can find Part 1 here. Hopefully doing that [...]

How Much Time Should You Spend Marketing Your Business? (Marketing Time Management, part 2)2019-06-26T22:13:06-07:00