marketing tips

Why Your Marketing Message Must Matter to Your Target Market

One of the most fundamental principles of marketing is the idea that we need to send messages that our target market cares about and understands.  This is a principle that seems so easy to understand when looking at other businesses and yet proves so difficult to apply when we turn the focus to our own [...]

Why Your Marketing Message Must Matter to Your Target Market2017-05-23T13:32:20-07:00

The Importance of Warming Leads

The idea of warming leads is an important one for small businesses.  Warming leads is the process of building trust with potential customers over time until they are ready to buy from you.  If you think about what it feels like to have someone try to sell something to you in the first five minutes [...]

The Importance of Warming Leads2017-11-07T17:28:04-07:00

Marketing with Purpose

When marketing a business, you will get the best results if you are marketing with purpose.  That purpose should be designed to reach and attract your target market.  If we approach marketing with this intention, we have the best chances to convert our audience. This sounds obvious, doesn’t it?  You may have heard this idea [...]

Marketing with Purpose2017-05-23T13:32:21-07:00

Sell Without Selling, Part 2: How to Do It

In last week’s blog, we discussed why it is important to sell without selling.  (Read here if you haven’t yet).  On marketing platforms (such as social media) where people congregate for reasons other than shopping, repeated messages to “Buy Now!” or attach a price tag to your wares could get you unfollowed or blocked.  Actions [...]

Sell Without Selling, Part 2: How to Do It2017-05-23T13:32:21-07:00

7 Totally Free Marketing Strategies You Can Use Right Now for Your Small Business

Small business owners are required to wear many hats. One of the toughest to wear is the marketing hat. What a challenge it can be to find effective ways to reach the right audience without breaking the bank. Below is a quick list of free marketing strategies you can use right now to market your [...]

7 Totally Free Marketing Strategies You Can Use Right Now for Your Small Business2017-05-23T13:32:21-07:00

Your Marketing Funnel (Marketing Time Management, part 1)

One of the biggest complaints I hear from small business clients about marketing is that they feel like they spend an awful lot of time doing it.  When you wear a lot of hats for your business, this can be a huge drain.  So, let’s talk about how to manage your time.  Step 1: map [...]

Your Marketing Funnel (Marketing Time Management, part 1)2017-05-23T13:32:21-07:00

Why Small Business Owners Deserve Affordable Marketing Advice

Small business owners are brave people. They specialize in a product or service, and then they commit to offer it to the world. Suddenly this thing they do so well is a business, and they must embark on all the learning curves that come along with business ownership. For many, marketing is one of those [...]

Why Small Business Owners Deserve Affordable Marketing Advice2017-05-23T13:32:22-07:00

Memory and Brand Building – The Science of Leaving an Impression on Your Audience

When brand building for a small business, we are ultimately relying on the memory of the audience.  The money and time spent in marketing has little value if the message does not register.  So, how do we approach brand building in a way that utilizes the way that the brain structures memories? Simply put, there [...]

Memory and Brand Building – The Science of Leaving an Impression on Your Audience2017-11-07T17:24:31-07:00

Leveraging Trends in Your Small Business Marketing

As a person, you may or may not be interested in existing trends that sweep your nation or the globe.  But as a business owner, these are things that you should analyze to see how they could potentially fit into your small business marketing plan.  Although we could never have a strategic plan that predicts [...]

Leveraging Trends in Your Small Business Marketing2017-05-23T13:32:22-07:00

Why Patience is Important in Small Business Marketing

The theme of the week is patience, and it is a virtue that will benefit you in small business marketing. Have you been doing everything you can think of in small business marketing?  Have you pumped in money, time, energy into marketing consistently over the years?  Have you engaged in as many one-on-one conversations as [...]

Why Patience is Important in Small Business Marketing2017-03-27T00:52:50-07:00