A few months ago, I went to a business event in the city run by someone I really admire. It was here in New York City and the ticket price was relatively inexpensive. I knew this woman’s work and that it would be a worthwhile event. I also believe in continuing to [...]
“I’m not a marketer. I’m a heartpreneur.” Today, I want to share my own little public service announcement with you. Whatever you’re calling it, whatever resistance you give to it, if you are generating sales, you are somehow marketing your business. That fun new term “heartpreneur” was something I saw years ago in a business [...]
I’m going to do a little guesswork here. If you market a small business and this title inspires you, you probably have some amount of concern that you do too much marketing. Even though there isn’t actually a limit to how much you can market, you may feel like you’ve surpassed one or you’re close [...]
The affiliate program: one of the most misunderstood ways to make money. Maybe you think they are complicated. Or confusing. Or sketchy. But all of that is just a projection. Affiliate programs are quite simply an opportunity to get rewarded for referrals. Today I want to give an overview of the point of affiliate programs [...]
Trade shows are a classic way to prospect, but not every business takes advantage. The benefits of trade shows are wider than just making sales to prospects though. Media members often attend, and so do your competitors. By knowing in advance where the opportunities and pitfalls are, you stand to give your business a leg [...]
If you have a website or blog that isn’t getting enough traffic, then the odds are that your link profile is not giving your site the authority it needs to rank. Google’s search algorithm looks at the quality and quantity of links that a website has in determining how high to rank the site. In [...]
In today’s business climate, it’s all about getting noticed. Your audience, your buyers are out there, but the question remains - how do you reach them? Landing media interviews in major (and minor) media sources is a great way to build brand awareness and spread the word about the products and services you offer. In [...]
Do you love creating lists for just about everything you do or plan on doing? With a Twitter List you’re able to save time by creating lists of your favorite topics, authors, experts or influencers! Some uses for Twitter Lists may include: Maybe you’ve decided to grow a shade garden, and need as much [...]
One of the techniques to build excitement around your business and bring in new audiences is doing giveaways. Unless you are a philanthropist, you are not doing giveaways just to do them. You are looking for results! And yet, giveaways are often approached as a last-minute campaign with little to no planning. Today, let’s talk [...]
Successful businesses – no matter what type, size, or industry – have one thing in common. They stand out amongst competitors. Standing out is what makes people choose you, buy from you, donate to you. When you think about the ways you can set yourself apart, one factor becomes especially meaningful: having a strong reputation. [...]
