I recently had a conversation with a friend, client, and fellow business owner about the ethics of marketing, and I thought it was an interesting topic to explore more in a blog. While this perhaps is not a traditional Marketing Tip of the Week, it is an issue so many business owners wrestle with in [...]
Enjoy this week's guest post by Meredith Raber! A virtual assistant is an independent contractor that provides services such as general administration, social media marketing or website assistance to small business owners from their home office. There are 3 main myths I hear all too often about virtual assistants and what they do. Myth #1 [...]
Enjoy this week’s guest post from Andy Kushner, creator and host of The Wedding Biz Podcast, on how podcasts are the next marketing solution! Podcasting has officially captured the heart of the event industry, and it is no surprise. The same professionals who have, for years, attended conferences, created webinars and held seminars both for [...]
Over the years, I have worked with or spoken to thousands of small business owners about marketing. One of the top concerns that comes up consistently is the fear that marketing will take a lot of time. Today, I wanted to address the top way to save time in your marketing, and it is a [...]
Enjoy this week’s guest post from SEO Specialist, Matt LaClear, and consider writing press releases. Press releases seem old school. They have been used for decades by companies and governments around the world. While they aren't as popular as they once were, press releases still offer an effective way to release information to news outlets [...]
Enjoy this week’s guest post by Kim Argetsinger, which highlights a gap many of us have in the sales process! A few months ago, I went to a business event in the city run by someone I really admire. It was here in New York City and the ticket price was relatively inexpensive. I [...]
“I’m not a marketer. I’m a heartpreneur.” Today, I want to share my own little public service announcement with you. Whatever you’re calling it, whatever resistance you give to it, if you are generating sales, you are somehow marketing your business. That fun new term “heartpreneur” was something I saw years ago in a business [...]
I’m going to do a little guesswork here. If you market a small business and this title inspires you, you probably have some amount of concern that you do too much marketing. Even though there isn’t actually a limit to how much you can market, you may feel like you’ve surpassed one or you’re close [...]
The affiliate program: one of the most misunderstood ways to make money. Maybe you think they are complicated. Or confusing. Or sketchy. But all of that is just a projection. Affiliate programs are quite simply an opportunity to get rewarded for referrals. Today I want to give an overview of the point of affiliate programs [...]
Trade shows are a classic way to prospect, but not every business takes advantage. The benefits of trade shows are wider than just making sales to prospects though. Media members often attend, and so do your competitors. By knowing in advance where the opportunities and pitfalls are, you stand to give your business a leg [...]