marketing

Marketing By Any Other Name Is Still Marketing

“I’m not a marketer. I’m a heartpreneur.” Today, I want to share my own little public service announcement with you.  Whatever you’re calling it, whatever resistance you give to it, if you are generating sales, you are somehow marketing your business. That fun new term “heartpreneur” was something I saw years ago in a business [...]

Marketing By Any Other Name Is Still Marketing2018-11-13T22:04:08-07:00

Is Your Audience Tired of Hearing from You?

I’m going to do a little guesswork here.  If you market a small business and this title inspires you, you probably have some amount of concern that you do too much marketing.  Even though there isn’t actually a limit to how much you can market, you may feel like you’ve surpassed one or you’re close [...]

Is Your Audience Tired of Hearing from You?2018-08-08T11:17:17-07:00

Affiliate Programs Make You Money (and no, there are no affiliate links in this Tip!)

The affiliate program: one of the most misunderstood ways to make money.  Maybe you think they are complicated. Or confusing. Or sketchy. But all of that is just a projection.  Affiliate programs are quite simply an opportunity to get rewarded for referrals.  Today I want to give an overview of the point of affiliate programs [...]

Affiliate Programs Make You Money (and no, there are no affiliate links in this Tip!)2018-07-17T23:29:04-07:00

10 Compelling Reasons Why You Need to Prospect at Trade Shows – By Mike Weimar

Trade shows are a classic way to prospect, but not every business takes advantage. The benefits of trade shows are wider than just making sales to prospects though. Media members often attend, and so do your competitors. By knowing in advance where the opportunities and pitfalls are, you stand to give your business a leg [...]

10 Compelling Reasons Why You Need to Prospect at Trade Shows – By Mike Weimar2018-12-17T12:23:14-07:00

How to Use Guest Posts to Maximize Your Google Rankings – By Matt LaClear

If you have a website or blog that isn’t getting enough traffic, then the odds are that your link profile is not giving your site the authority it needs to rank. Google’s search algorithm looks at the quality and quantity of links that a website has in determining how high to rank the site. In [...]

How to Use Guest Posts to Maximize Your Google Rankings – By Matt LaClear2018-12-17T12:25:32-07:00

3 Easy Ways to Get Media Coverage for Your Small Business – By Mark Bernheimer

In today’s business climate, it’s all about getting noticed. Your audience, your buyers are out there, but the question remains - how do you reach them? Landing media interviews in major (and minor) media sources is a great way to build brand awareness and spread the word about the products and services you offer. In [...]

3 Easy Ways to Get Media Coverage for Your Small Business – By Mark Bernheimer2018-12-17T12:27:07-07:00

Why Do I Need to Begin a Twitter List?  – By Cecilia Buckner

Do you love creating lists for just about everything you do or plan on doing?   With a Twitter List you’re able to save time by creating lists of your favorite topics, authors, experts or influencers! Some uses for Twitter Lists may include: Maybe you’ve decided to grow a shade garden, and need as much [...]

Why Do I Need to Begin a Twitter List?  – By Cecilia Buckner2018-12-17T12:36:52-07:00

Getting the Most from Your Giveaways

One of the techniques to build excitement around your business and bring in new audiences is doing giveaways.  Unless you are a philanthropist, you are not doing giveaways just to do them.  You are looking for results!  And yet, giveaways are often approached as a last-minute campaign with little to no planning.  Today, let’s talk [...]

Getting the Most from Your Giveaways2018-04-25T00:50:23-07:00

5 Ways to Use Social Proof to Build Your Reputation

Successful businesses – no matter what type, size, or industry – have one thing in common. They stand out amongst competitors.  Standing out is what makes people choose you, buy from you, donate to you. When you think about the ways you can set yourself apart, one factor becomes especially meaningful:  having a strong reputation.  [...]

5 Ways to Use Social Proof to Build Your Reputation2018-02-14T02:24:08-07:00

Don’t Post and Run!

When it comes to the dos and don’ts of social media, this Marketing Tip of the Week is not just advice – it’s a PSA!  If you post and run on social media, it’s time to stop.  Yes, you!  Whether you are from a Fortune 500 company with all the advertising dollars in the world, [...]

Don’t Post and Run!2018-02-06T22:56:17-07:00