Enjoy this week's guest post by Shanna Kabatznick! The networking world we once knew has changed; there are now more opportunities to connect with others worldwide. While that is correct, and there is so much potential in truly establishing connections that matter, if you are not careful, you can overextend yourself and feel completely exhausted [...]
Enjoy this week's guest post by Clare Parfitt, graphic designer! As a business owner, the most formidable challenge I have experienced with working for myself is marketing. There are multiple methods of marketing: social media, email campaigns, google and Facebook ads, print and online advertising, phone calls, and networking. Statistics have shown that networking [...]
I wanted to take a minute this week to talk about one of the more controversial openings for a networking conversation: “Mind if I pick your brain?” Some time ago, I observed a conversation on Facebook. Someone posed the question about whether it was okay to ask if you could pick someone’s brain. Everyone who [...]
Enjoy this week’s guest post by Caroline Johnson, which is especially great for all the marketers out there who just don't feel comfortable talking about themselves! A few weeks back, I was invited to be a guest on a webinar with an established professional figure in my industry. While of course I was extremely flattered, [...]
Enjoy this week’s guest post by Richard Kao with tips on how to use events to effectively drive new leads to your business! Trade shows, exhibitions, conferences, and networking dinners…these are just some of the typical business events entrepreneurs get invited to on a regular basis. As an entrepreneur, you surely have attended many [...]
This guest blog post comes from Nicole Ratner, CAE, CMP. Like a personal relationship, networking groups should be an easy conversation between people and leave you wanting to get together again to learn more. I adore this topic: networking not dating! I got that out of my system long ago. Back in 2012, I [...]
. Like it or not networking is an important component of growing a small business. Unless you are in a position to hire someone to do it for you, you’re on your own to build rapport and share information about your business. Meeting people and growing your community, is a critical ingredient in lead generation [...]
In order for customers to buy what you sell, they have to become aware of it first. Right? People can’t buy things they haven’t heard of or seen before. So, it stands to reason that in order to get customers or clients, the message of what you do has to get out there somehow. But [...]
Networking is a core marketing tactic that many business owners, nonprofits, and professionals use. In fact, when I work with clients on the structure of their marketing plan, some type of networking almost always exists as a key piece of their first tier, introductory level. In principle, this is a great idea for building connections [...]
Referral marketing is one of the most powerful ways to grow your business. As a business owner and marketer, you know that networking is a meaningful tool. You may have networking opportunities on the calendar. Perhaps even regular networking meetings. But are you making the most of them? If you really want to grow your [...]