How Networking Is Like Dating

This guest blog post comes from Nicole Ratner, CAE, CMP.    Like a personal relationship, networking groups should be an easy conversation between people and leave you wanting to get together again to learn more. I adore this topic: networking not dating! I got that out of my system long ago. Back in 2012, I [...]

How Networking Is Like Dating2019-02-15T18:00:11-07:00

5 Ways to Make Networking Fun – By Elissa Fesyk

. Like it or not networking is an important component of growing a small business. Unless you are in a position to hire someone to do it for you, you’re on your own to build rapport and share information about your business. Meeting people and growing your community,  is a critical ingredient in lead generation [...]

5 Ways to Make Networking Fun – By Elissa Fesyk2018-12-17T16:38:56-07:00

When Humbleness Makes it Hard to Market Your Business

In order for customers to buy what you sell, they have to become aware of it first.  Right?  People can’t buy things they haven’t heard of or seen before.  So, it stands to reason that in order to get customers or clients, the message of what you do has to get out there somehow.  But [...]

When Humbleness Makes it Hard to Market Your Business2017-10-24T21:29:24-07:00

The 4 Stages of Successful Networking

Networking is a core marketing tactic that many business owners, nonprofits, and professionals use.  In fact, when I work with clients on the structure of their marketing plan, some type of networking almost always exists as a key piece of their first tier, introductory level.  In principle, this is a great idea for building connections [...]

The 4 Stages of Successful Networking2017-11-07T17:26:18-07:00

The #1 Question to Build Referrals and Grow Your Network

Referral marketing is one of the most powerful ways to grow your business.  As a business owner and marketer, you know that networking is a meaningful tool.  You may have networking opportunities on the calendar.  Perhaps even regular networking meetings.  But are you making the most of them?  If you really want to grow your [...]

The #1 Question to Build Referrals and Grow Your Network2017-06-21T10:26:22-07:00

How to Get the Most Out of Chamber of Commerce or Networking Events

When I work with clients on their marketing strategy one of the questions I start with to understand their approach is to ask what type of marketing they are already doing.  This tends to yield a laundry list of marketing tools, campaigns, or systems.  One of the items that often comes up on that list [...]

How to Get the Most Out of Chamber of Commerce or Networking Events2017-05-23T13:32:18-07:00

Why the Upsell is Important for Small Business Marketing

If you are a small business owner, the word upsell can be your best friend. It can change your approach to marketing and breathe new life into your sales process, customer base, and confidence. I often find that marketing (and networking) is one of the most intimidating tasks for small business owners. So often, I [...]

Why the Upsell is Important for Small Business Marketing2017-05-23T13:32:23-07:00

Pacing a Sales Conversation

It’s easy enough to have a sales conversation with a customer who is ready to buy right now. But, what if the customer standing in front of you is a sale in a week, or a month, or a year? It is important to remember there are multiple factors that go into a customer's decision [...]

Pacing a Sales Conversation2017-05-23T13:32:23-07:00

The Art of Listening

Being great at sales is not necessarily about mastering a pitch. As much focus as we seem to put on the “sales pitch,” the sale is often in the listening. It is amazing what people will tell you when you give them an opportunity. In the situations where we can start the conversation with a [...]

The Art of Listening2017-03-26T18:09:51-07:00

Customer Urgency and Sales

One of the things to consider when crafting your sales techniques is how urgent your customer is. Yes, your customer has a pain point. Yes, they want it solved. But – do they want it solved right NOW or at some point in the future? Urgency and sales have an important link when you are [...]

Customer Urgency and Sales2017-05-23T13:32:24-07:00