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newsletter

The Power of Welcome Sequences

When a person subscribes to your list, what do you do?  Of course, the long-term plan with your subscribers is to add them into your regular content marketing – email marketing / newsletters or even text marketing.  But, what happens in the immediate aftermath of subscription?  This is your opportunity to use welcome sequences to [...]

The Power of Welcome Sequences2023-05-29T20:30:18-07:00

The Difference between Newsletters and Emails

One of my personal favorite parts of a marketing plan is the part where you focus on retaining leads – a part that so many small business owners neglect.  A method that I often recommend to start staying in front of your list is to send newsletters.  Over the years, as I have suggested this [...]

The Difference between Newsletters and Emails2023-05-29T20:32:51-07:00

Should You Use Emojis in Email Subject Lines?

When it comes to email marketing, one question is top of mind for most marketers: How do I improve my open rate? With email marketing being one of the most effective ways to target individual leads, the drive to make it as effective as possible is constant.  How can you get more people opening and [...]

Should You Use Emojis in Email Subject Lines?2023-05-29T20:38:00-07:00

Magical Marketing – Using Your Newsletter Analytics

Many small business owners have reluctance about newsletters.  If you fall into this category, I want to show you how powerful they can be.  The fact is there are a lot of benefits to reaching out to your email list consistently.  In a recent blog (click here), I address how having a regular newsletter can [...]

Magical Marketing – Using Your Newsletter Analytics2023-05-29T20:40:51-07:00
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