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newsletters

The Difference between Newsletters and Emails

One of my personal favorite parts of a marketing plan is the part where you focus on retaining leads – a part that so many small business owners neglect.  A method that I often recommend to start staying in front of your list is to send newsletters.  Over the years, as I have suggested this [...]

The Difference between Newsletters and Emails2023-05-29T20:32:51-07:00

The Difference Between Blogs and Newsletters

When I speak to business owners about online marketing strategies, there is a question I am asked 100% of the time.  That question is “What is the difference between blogs and newsletters?”  This is a distinction that needs to be explained, because if you don’t know the difference between blogs and newsletters, you don’t know [...]

The Difference Between Blogs and Newsletters2023-05-29T20:38:54-07:00

How Often Should You Send Email Newsletters?

Many a business owner has seen the look of childlike excitement that comes across my face when I talk about newsletters.  I believe if you are doing any online marketing, event marketing, or partnership marketing, email newsletters have a place in your marketing plan.  But one question comes up almost every time the subject of [...]

How Often Should You Send Email Newsletters?2023-05-29T20:38:54-07:00

How and Why to Use Newsletters for Your Business

Marketing is one of those “working on the business” skills that can seem foreign at first.  Often, the first part of a marketing plan that small businesses address is getting new leads.  The plan for retaining and building those leads tends to be lacking.  Yet, it is the leads already in your pipeline that are [...]

How and Why to Use Newsletters for Your Business2023-05-29T20:40:51-07:00
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