non profit development

Crisis Communications for Small Businesses and Nonprofits

This post is a crash course in crisis communications.  If you are a small business owner or a nonprofit CEO, you probably wear a lot of hats for your business.  Also, you probably were never told much about the hats.  The crisis communications hat is a tough one, because when it is time to wear [...]

Crisis Communications for Small Businesses and Nonprofits2017-05-23T13:32:21-07:00

The Reality of Converting Your Leads into Sales

You have a small business. You see people walk by your storefront, or you send out an e-mail to your e-mail list, or you have a whole bunch of followers on social media, or you send out a mailer to your whole neighborhood. But you are only seeing a small percentage increase in sales. Is [...]

The Reality of Converting Your Leads into Sales2017-03-26T18:00:40-07:00

‘Tis The Season for Sponsorship Marketing

It is nearing the end of the calendar year, and it’s sponsorship marketing season. If you are looking for companies to sponsor your event or project – or if yours is a company that wants to get visibility through a hosted event or project – you should be starting your outreach now if you haven’t [...]

‘Tis The Season for Sponsorship Marketing2017-03-26T01:58:26-07:00

Finding the Right Sponsors

Looking for sponsors for your event, donors for your non-profit, or investors for your business? Think about whose funding priorities would logically be aligned with your mission. It’s not just about who has a big name or who owes you a favor. Long-term relationships develop best when both sides are working towards the same goal. [...]

Finding the Right Sponsors2017-03-25T22:43:20-07:00