online marketing

5 Top Non-Technical Tips for Hosting a Webinar

When it comes to marketing a business and serving your clients, webinars can be the perfect solution to achieve both goals at once.  Like with any tool, there are a lot of ways to use a webinar.  As many webinars as I have done, it occurs to me that this is not a topic I’ve [...]

5 Top Non-Technical Tips for Hosting a Webinar2019-01-29T22:43:17-07:00

The Difference Between Blogs and Newsletters

When I speak to business owners about online marketing strategies, there is a question I am asked 100% of the time.  That question is “What is the difference between blogs and newsletters?”  This is a distinction that needs to be explained, because if you don’t know the difference between blogs and newsletters, you don’t know [...]

The Difference Between Blogs and Newsletters2018-12-18T22:16:22-07:00

How Often Should You Send Email Newsletters?

Many a business owner has seen the look of childlike excitement that comes across my face when I talk about newsletters.  I believe if you are doing any online marketing, event marketing, or partnership marketing, email newsletters have a place in your marketing plan.  But one question comes up almost every time the subject of [...]

How Often Should You Send Email Newsletters?2018-12-11T22:33:41-07:00

How to Use Guest Posts to Maximize Your Google Rankings – By Matt LaClear

If you have a website or blog that isn’t getting enough traffic, then the odds are that your link profile is not giving your site the authority it needs to rank. Google’s search algorithm looks at the quality and quantity of links that a website has in determining how high to rank the site. In [...]

How to Use Guest Posts to Maximize Your Google Rankings – By Matt LaClear2018-12-17T12:25:32-07:00

What is a Responsive Website?

There is a handy term in the world of web design that you may want to be familiar with as a small business marketer: Responsive website.  Among the many things that a good web designer can do for you, this one is a good one to understand.  Today, we’re going to address what a responsive [...]

What is a Responsive Website?2018-06-20T00:08:25-07:00

Using a Custom Hashtag to Create a Loyal Community

Throughout time, people have experienced common events separately from each other.  An event occurs, and a whole bunch of individuals were part of it in some way.  There are many forums we have created for ourselves to be able to have discussions and compare notes:  the water cooler conversation, book clubs, viewing parties.  But none [...]

Using a Custom Hashtag to Create a Loyal Community2018-06-13T09:40:24-07:00

What is SEO? A Simple Explanation.

If you have done any amount of online marketing, you have probably heard about “SEO.”  Does it sounds like complicated jargon?  If so, this Marketing Tip of the Week is for you!  Today, I want to give you a simple explanation of SEO that can help you understand how it relates to your marketing and [...]

What is SEO? A Simple Explanation.2017-12-13T10:00:17-07:00

Blogs Don’t Have to Be Articles

Blogs are an aspect of online marketing that many people resist.  There are certain concerns that come up time and again when I talk with marketers. If the thought of sitting at a computer, staring at a blank page, and having to write an essay out of thin air scares you, maybe you just need [...]

Blogs Don’t Have to Be Articles2017-12-06T11:36:06-07:00

4 Compelling Reasons to Start a Blog for Your Business

If you are marketing your business online, but not actively blogging…what are you waiting for?  I don’t say this because blogging is a cool trend or a fun way to spend your time.  I say it, because a blog is a core component to a smart online marketing plan.  A consistent, well-strategized blog sets you [...]

4 Compelling Reasons to Start a Blog for Your Business2017-11-29T01:18:51-07:00

Magical Marketing – Using Your Newsletter Analytics

Many small business owners have reluctance about newsletters.  If you fall into this category, I want to show you how powerful they can be.  The fact is there are a lot of benefits to reaching out to your email list consistently.  In a recent blog (click here), I address how having a regular newsletter can [...]

Magical Marketing – Using Your Newsletter Analytics2017-09-13T10:32:02-07:00