When a person subscribes to your list, what do you do? Of course, the long-term plan with your subscribers is to add them into your regular content marketing – email marketing / newsletters or even text marketing. But, what happens in the immediate aftermath of subscription? This is your opportunity to use welcome sequences to [...]
Maybe you have heard that it is a good idea to add content to your website on a regular basis. You like the idea of giving your audience new things to read when they get to your website – or discovering you for the first time from that content. BUT you just do not have [...]
One of my personal favorite parts of a marketing plan is the part where you focus on retaining leads – a part that so many small business owners neglect. A method that I often recommend to start staying in front of your list is to send newsletters. Over the years, as I have suggested this [...]
Enjoy this week's guest post by Meredith Raber! A virtual assistant is an independent contractor that provides services such as general administration, social media marketing or website assistance to small business owners from their home office. There are 3 main myths I hear all too often about virtual assistants and what they do. Myth #1 [...]
Blogs are one of my favorite topics for presentations. So many business owners are reluctant to incorporate blogging into their marketing strategies, and I like to shine a light on the role that blogs play in building an audience, a brand, and a reputation. While I tend to jump straight into the many different ways [...]
I have delivered a lot of webinars in my day and have learned ways to get the most out of them. If you want to boost webinar engagement during the session or increase conversions on your call to action, there is a strategy worth trying this year. That strategy has to do with what happens [...]
Over the years, I’ve worked with many different types of small business clients. Although it can be hard to give a single answer to the question of “what is the most important way to market a business?” there is one tool that comes up time and again as a critical feature of most marketing plans. [...]
When it comes to marketing a business and serving your clients, webinars can be the perfect solution to achieve both goals at once. Like with any tool, there are a lot of ways to use a webinar. As many webinars as I have done, it occurs to me that this is not a topic I’ve [...]
When I speak to business owners about online marketing strategies, there is a question I am asked 100% of the time. That question is “What is the difference between blogs and newsletters?” This is a distinction that needs to be explained, because if you don’t know the difference between blogs and newsletters, you don’t know [...]
Many a business owner has seen the look of childlike excitement that comes across my face when I talk about newsletters. I believe if you are doing any online marketing, event marketing, or partnership marketing, email newsletters have a place in your marketing plan. But one question comes up almost every time the subject of [...]