You are marketing a business, and you like the idea of forming marketing alliances with other businesses. You want to build a community of other influencers or micro-influencers boosting your voice, and you want to be a helpful partner to them, too. It all sounds good, but where do you start? If you are at [...]
One of my favorite suggestions for small businesses on a budget looking to maximize their reach and attract new customers is to cross-market with other businesses. No matter what size your business or your audience is, chances are there is another business out there that would love to be your ally so you can help [...]
What do you do when you are watching your budget but know you need to market your business? When spending money on advertising feels out of reach? My answer to this is simple, and it applies to almost every type of business: Turning to your strength in numbers with partnership marketing. In good times and [...]
As we get to the end of the year, this is a great time to think about the valuable marketing relationships you have built for your business all year long. Your marketing partners – whether new this year or collaborations that have been developing a long time – are allies to your business. Hopefully you [...]
One of my favorite types of marketing to recommend for businesses of any shape, size, or budget is partnership marketing. Partnership marketing is all about finding meaningful ways to support each other. Note: I say, “each other.” At its best, partnership marketing makes the most of win-win relationships. When done right, everyone involved can feel [...]
Generally speaking, when clients ask me what the best marketing tool is, I say that there is not one marketing tool that is right for every business. One exception to that might be partnership marketing. Partnership marketing is not about creating a legal arrangement with another person or business. Partnership marketing involves collaborating with another [...]