personality types

Email Marketing: The Personality Behind Your Pitch Emails

If you’re looking for advice on how to write pitch emails, there is no shortage of people out there with opinions.  Pros will give you a style and a template to follow.  Recipients and editors will make suggestions for how to tweak your copy.  Today, I want to frame this differently.  There isn’t one right [...]

Email Marketing: The Personality Behind Your Pitch Emails2019-06-13T20:41:40-07:00

Pacing a Sales Conversation

It’s easy enough to have a sales conversation with a customer who is ready to buy right now. But, what if the customer standing in front of you is a sale in a week, or a month, or a year? It is important to remember there are multiple factors that go into a customer's decision [...]

Pacing a Sales Conversation2019-06-26T23:28:44-07:00

Adapting Your Marketing to Social Styles: The Expressive

This is the last of the four-week series on how to adapt marketing to the 4 key social styles. This week: The Expressive. The Expressive is outgoing and enthusiastic, creative and motivating. They have a lot of ideas but may not follow through to completion. They are impulsive and intuitive in decision making, sometimes without [...]

Adapting Your Marketing to Social Styles: The Expressive2019-06-27T01:50:10-07:00

Adapting Your Marketing to Social Styles: The Amiable

Continuing the four-week series on how to adapt marketing to the 4 key social styles. This week: The Amiable. The Amiable is people-oriented, sympathetic, considerate, and supportive. They would rather work as a team than alone; to be led rather than to lead. They are trusting and warm, seeking approval and looking for guidance. They [...]

Adapting Your Marketing to Social Styles: The Amiable2019-06-27T01:52:29-07:00

Adapting Your Marketing to Social Styles: The Analytical

By popular demand, we are doing a four-week series on how to adapt marketing to the 4 key social styles. This week: The Analytical. The Analytical is detail-oriented and independent. They are precise, logical, and risk averse. They operate with structure and discipline, and have a tendency to prefer working on their own than with [...]

Adapting Your Marketing to Social Styles: The Analytical2019-06-27T01:54:09-07:00

Adapting Your Marketing to Social Styles: The Driver

By popular demand, let’s look at how to adapt our marketing to the 4 key social styles in a 4-week series. This week: The Driver. The Driver is focused and efficient. They plan carefully but act quickly. They are ready to make a decision and move on, even if that means taking a risk. They [...]

Adapting Your Marketing to Social Styles: The Driver2019-06-27T01:55:39-07:00

Adapting Your Marketing to Social Styles

Although each potential customer is a unique individual, buyers generally fall into one of four social styles. The Driver is controlled, assertive, busy, risk-taking; they respond best to facts. The Analytical type is a stickler for precision, risk averse, and critical of persuasion; they want facts and they want you to give them time with [...]

Adapting Your Marketing to Social Styles2019-06-27T02:01:45-07:00