psychology

Adapting Your Marketing to Social Styles: The Expressive

This is the last of the four-week series on how to adapt marketing to the 4 key social styles. This week: The Expressive. The Expressive is outgoing and enthusiastic, creative and motivating. They have a lot of ideas but may not follow through to completion. They are impulsive and intuitive in decision making, sometimes without [...]

Adapting Your Marketing to Social Styles: The Expressive2019-06-27T01:50:10-07:00

Adapting Your Marketing to Social Styles: The Amiable

Continuing the four-week series on how to adapt marketing to the 4 key social styles. This week: The Amiable. The Amiable is people-oriented, sympathetic, considerate, and supportive. They would rather work as a team than alone; to be led rather than to lead. They are trusting and warm, seeking approval and looking for guidance. They [...]

Adapting Your Marketing to Social Styles: The Amiable2019-06-27T01:52:29-07:00

Adapting Your Marketing to Social Styles: The Analytical

By popular demand, we are doing a four-week series on how to adapt marketing to the 4 key social styles. This week: The Analytical. The Analytical is detail-oriented and independent. They are precise, logical, and risk averse. They operate with structure and discipline, and have a tendency to prefer working on their own than with [...]

Adapting Your Marketing to Social Styles: The Analytical2019-06-27T01:54:09-07:00

Adapting Your Marketing to Social Styles: The Driver

By popular demand, let’s look at how to adapt our marketing to the 4 key social styles in a 4-week series. This week: The Driver. The Driver is focused and efficient. They plan carefully but act quickly. They are ready to make a decision and move on, even if that means taking a risk. They [...]

Adapting Your Marketing to Social Styles: The Driver2019-06-27T01:55:39-07:00

Adapting Your Marketing to Social Styles

Although each potential customer is a unique individual, buyers generally fall into one of four social styles. The Driver is controlled, assertive, busy, risk-taking; they respond best to facts. The Analytical type is a stickler for precision, risk averse, and critical of persuasion; they want facts and they want you to give them time with [...]

Adapting Your Marketing to Social Styles2019-06-27T02:01:45-07:00

What Your Customer Should Feel

Emotion is a pivotal component of marketing to your audience. It’s not about what you provide. It is about how the thing you provide makes them feel. Do your customers want to feel safe? Happy? Pain-free? Beautiful? Strong? When you reach out to them, tell them how you help them feel the way they want [...]

What Your Customer Should Feel2019-06-27T02:06:53-07:00

What Your Prices Say About Your Business

Setting prices is part of your marketing. It reflects on your business, and it also reflects on the spending habits of the customers you attract. If your prices are low, you attract customers who want low prices. If you offer a lot of sales, you attract customers who like sales. If your prices are high, [...]

What Your Prices Say About Your Business2019-06-27T02:09:08-07:00

The Key to Networking

Don’t be afraid of networking. If you have a great product or service and you are going to improve people’s lives by sharing it with them….it’s only fair to tell them! Let’s change how we think about networking now. Tell me what you LOVE about your product or service. And learn more here about the [...]

The Key to Networking2019-06-27T02:10:36-07:00

The Value of Positive Words

Try using only positive words in your tagline, invitation, pitch, or advertisement. Studies have shown that negative words trigger an emotional response of stress or fear. Leave out the “no” and “not” words and foster a spirit of positivity in your event or business! This ties into the overall discussion of emotion and whether you [...]

The Value of Positive Words2019-06-27T02:21:01-07:00