Many of the ways that you could market your business open you up to receiving feedback from the audience receiving your message. For some business owners, the idea of creating conversation with your audience is appealing and invigorating. For others, the idea of getting negative engagement – especially in forums that are publicly visible – [...]
This week, I wanted to do a marketing breakdown of the recent, controversial commercial from Gillette. However you felt about the ad, if you are marketing a business, it will help to understand what they did from a technical standpoint. Many companies experiment with affiliating with causes or controversy. This type of tactic lives on [...]
You work so hard in your business to get organized, put systems in place, and create stability day to day. You may even be ready for the occasional crisis. But…are you ready for GOOD news? Your good news is the best thing that’s happened to your business lately, and you don’t want to let it [...]
Something interesting happened this last couple of weeks. Four different people asked me for advice on how to message when a business has a change in ownership. Four people in two weeks – and I had never been asked that question before! The contexts were different, but the root question was the same: how do [...]
This post is a crash course in crisis communications. If you are a small business owner or a nonprofit CEO, you probably wear a lot of hats for your business. Also, you probably were never told much about the hats. The crisis communications hat is a tough one, because when it is time to wear [...]