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relationship marketing

Quantitative Marketing vs. Relationship Marketing

An opportunity came up recently for me to write a chapter in a business manual about marketing strategy – particularly how it relates to formal business plans.  It was a great opportunity, and I was honored to be considered.  As I started to look into it, I realized that the way we often represent marketing [...]

Quantitative Marketing vs. Relationship Marketing2023-05-29T20:32:52-07:00

The Role of Gifting in Your Marketing Plan

When you think of marketing, what is the first thing that comes to mind? For so many small business owners I meet, they name tactical approaches like social media or newsletters first. Offline forms of marketing are often named later, such as networking or events.  I tend to find that it is the things we [...]

The Role of Gifting in Your Marketing Plan2023-05-29T20:32:53-07:00

Customer Service Is the Little Details

Customer service isn’t just about protocol and systems.  It’s about the little details of nurturing relationships. I truly believe that one of the great advantages that small businesses have is the relationships they can build with their customers and their teams.  Although you may have a process or a system for building relationships, it’s the [...]

Customer Service Is the Little Details2023-05-29T20:36:04-07:00
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