ROI

Redefining Marketing ROI

There is a conversation that has come up a few times this year for me with other service providers, and it is one that I want to share with you today. It is about the concept of marketing ROI. ROI – or “return on investment” – is a popular phrase, but I wonder whether it [...]

Redefining Marketing ROIMelissa Forziat2023-05-29T20:34:32-07:00

How To Measure Marketing ROI

It’s time to tackle a big topic: marketing ROI. I get a lot of questions about this, sometimes related to specific platforms or marketing methods, sometimes with a general application. For the serious-minded business owners who ask this question, I want to give you guidelines to help you monitor results. For those who have been [...]

How To Measure Marketing ROIMelissa Forziat2023-05-29T20:39:14-07:00

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