When it comes to marketing, I see a conflict in messaging around how quickly to expect results. On one hand, you hear about how long-term brand awareness and consistent touch points with your audience are key to generating revenue. On the other hand, there is a demand to know the ROI of any marketing activity, [...]
I’m going to do a little guesswork here. If you market a small business and this title inspires you, you probably have some amount of concern that you do too much marketing. Even though there isn’t actually a limit to how much you can market, you may feel like you’ve surpassed one or you’re close [...]
When you are responsible for marketing a business and there is a lot riding on each sale, there can be pressure to work a sales pitch into each conversation as soon as possible. This is a mistake that will likely hurt your business more than help it. In sales, patience is your greatest ally. One [...]
The idea of warming leads is an important one for small businesses. Warming leads is the process of building trust with potential customers over time until they are ready to buy from you. If you think about what it feels like to have someone try to sell something to you in the first five minutes [...]
One of the more common questions I get from clients is: “What is the difference between marketing and sales?” If this is a question for you, you are not alone. Marketing and Sales are related, but not interchangeable. For solopreneurs or small teams on which employees wear multiple hats, the distinction may seem irrelevant. However, [...]
When brand building for a small business, we are ultimately relying on the memory of the audience. The money and time spent in marketing has little value if the message does not register. So, how do we approach brand building in a way that utilizes the way that the brain structures memories? Simply put, there [...]
The world is a busy place. As technology has advanced over the years, more and more stimuli are positioned to compete for our attention throughout the day. We may spend five seconds…or even less…evaluating new information or input before moving on to the next thing. This becomes a real challenge for people who are marketing [...]
The word “no” can be an important part of your marketing plan. As we head into a season of New Year’s Resolutions, of throwing ourselves back into our work, of taking on new clients or projects, knowing how and when to say “no” is valuable not only for our own well-being, but also for being [...]
Have you heard of the Rule of Seven? There is a theory that you have to get your message in front of a new customer 7 times before they will trust you enough to buy. The Rule of Seven is a theory – but doesn’t it make sense? If you are trying to sell, sell, [...]