If you’re looking for advice on how to write pitch emails, there is no shortage of people out there with opinions. Pros will give you a style and a template to follow. Recipients and editors will make suggestions for how to tweak your copy. Today, I want to frame this differently. There isn’t one right [...]
The #1 Lesson I Learned from my Q&A with Writer and Producer Kourtney Kang I usually do a Marketing Tip of the Week on Wednesdays, but this week I have a special treat for you. In 2018, I managed my fifth consecutive year of the Asian Hall of Fame event, and one of [...]
Most small business owners I talk to are not trying to win sales awards. Sales is an aspect of business that tends to be seen as a necessary evil. Very often, it is a skill learned on the fly. And, more often than not, it is a task that comes with discomfort and uncertainty. The [...]
If you are a small business owner, the word upsell can be your best friend. It can change your approach to marketing and breathe new life into your sales process, customer base, and confidence. I often find that marketing (and networking) is one of the most intimidating tasks for small business owners. So often, I [...]
It’s easy enough to have a sales conversation with a customer who is ready to buy right now. But, what if the customer standing in front of you is a sale in a week, or a month, or a year? It is important to remember there are multiple factors that go into a customer's decision [...]
For small businesses owners – and especially solopreneurs – personal brand and business brand can have a lot of crossover. Which makes for an interesting question: Where do you draw the line between showing authentic personality in your brand and sharing personal information with your audience? The answer to this question will be different for [...]
Being great at sales is not necessarily about mastering a pitch. As much focus as we seem to put on the “sales pitch,” the sale is often in the listening. It is amazing what people will tell you when you give them an opportunity. In the situations where we can start the conversation with a [...]
You have a small business. You see people walk by your storefront, or you send out an e-mail to your e-mail list, or you have a whole bunch of followers on social media, or you send out a mailer to your whole neighborhood. But you are only seeing a small percentage increase in sales. Is [...]
One of the things to consider when crafting your sales techniques is how urgent your customer is. Yes, your customer has a pain point. Yes, they want it solved. But – do they want it solved right NOW or at some point in the future? Urgency and sales have an important link when you are [...]
In every conversation we have about our businesses, we are marketing. The message we send is a combination of the words said and also the non-verbal, physical cues. In fact, posturing and body language are key factors in sales – not only in what we project, but also in being able to interpret the cues [...]