sales tips

5 Weak Words That Sabotage Your Marketing Power

When it comes to marketing and sales, negotiations, and relationship building in general, the words you choose to use can boost you up or cut you down.  The power dynamic of a professional relationship is a tenuous one, and using weak words has an impact on your position.  Today, we will talk about about 5 [...]

5 Weak Words That Sabotage Your Marketing Power2019-06-25T00:45:32-07:00

Getting More Conversions by Showing Impact to Your Audience

It is important to have goals for your business.  If you have a small business, you have sales goals.  If you have a nonprofit, you have fundraising goals.  Those goals drive you every day to find people who will support your business objectives.  But one of the biggest, most frustrating mistakes I see businesses make [...]

Getting More Conversions by Showing Impact to Your Audience2019-06-25T23:40:08-07:00

9 Ways to Close a Sale

Most small business owners I talk to are not trying to win sales awards.  Sales is an aspect of business that tends to be seen as a necessary evil.  Very often, it is a skill learned on the fly.  And, more often than not, it is a task that comes with discomfort and uncertainty.  The [...]

9 Ways to Close a Sale2019-06-26T02:03:38-07:00

The Difference Between Marketing and Sales

One of the more common questions I get from clients is: “What is the difference between marketing and sales?”  If this is a question for you, you are not alone. Marketing and Sales are related, but not interchangeable.  For solopreneurs or small teams on which employees wear multiple hats, the distinction may seem irrelevant.  However, [...]

The Difference Between Marketing and Sales2019-06-13T21:48:47-07:00

Why the Upsell is Important for Small Business Marketing

If you are a small business owner, the word upsell can be your best friend. It can change your approach to marketing and breathe new life into your sales process, customer base, and confidence. I often find that marketing (and networking) is one of the most intimidating tasks for small business owners. So often, I [...]

Why the Upsell is Important for Small Business Marketing2019-06-26T23:07:42-07:00

Pacing a Sales Conversation

It’s easy enough to have a sales conversation with a customer who is ready to buy right now. But, what if the customer standing in front of you is a sale in a week, or a month, or a year? It is important to remember there are multiple factors that go into a customer's decision [...]

Pacing a Sales Conversation2019-06-26T23:28:44-07:00

How Much Personal Information Belongs in Your Brand

For small businesses owners – and especially solopreneurs – personal brand and business brand can have a lot of crossover.   Which makes for an interesting question: Where do you draw the line between showing authentic personality in your brand and sharing personal information with your audience? The answer to this question will be different for [...]

How Much Personal Information Belongs in Your Brand2019-06-26T23:34:01-07:00

The Art of Listening

Being great at sales is not necessarily about mastering a pitch. As much focus as we seem to put on the “sales pitch,” the sale is often in the listening. It is amazing what people will tell you when you give them an opportunity. In the situations where we can start the conversation with a [...]

The Art of Listening2019-06-26T23:44:35-07:00

The Reality of Converting Your Leads into Sales

You have a small business. You see people walk by your storefront, or you send out an e-mail to your e-mail list, or you have a whole bunch of followers on social media, or you send out a mailer to your whole neighborhood. But you are only seeing a small percentage increase in sales. Is [...]

The Reality of Converting Your Leads into Sales2019-06-26T23:47:45-07:00

Customer Urgency and Sales

One of the things to consider when crafting your sales techniques is how urgent your customer is. Yes, your customer has a pain point. Yes, they want it solved. But – do they want it solved right NOW or at some point in the future? Urgency and sales have an important link when you are [...]

Customer Urgency and Sales2019-06-27T00:01:29-07:00