There is a question that comes up often in work with my clients, and it is one that I always wish I had a blog pre-written to answer. Today’s the day I put this one out into the world! When it comes to selling, there are two approaches that you’ll often see. One that pitches [...]
The sales process is a tricky thing, and sometimes we face more restrictions or a longer on-ramp than other times. Yet, if you are a business owner, you are out there talking about what you do because you want to bring in new customers or clients. So, how do you set yourself on the path [...]
Enjoy this week’s guest post from SEO Specialist, Matt LaClear, and consider writing press releases. Press releases seem old school. They have been used for decades by companies and governments around the world. While they aren't as popular as they once were, press releases still offer an effective way to release information to news outlets [...]
Enjoy this week’s guest post by Kim Argetsinger, which highlights a gap many of us have in the sales process! A few months ago, I went to a business event in the city run by someone I really admire. It was here in New York City and the ticket price was relatively inexpensive. I [...]
Last week we explored five weak words that sabotage your marketing power. In marketing, sales, and negotiation, power dynamics play a huge role in the outcome. The message you send with the words you choose goes a long way in positioning yourself. This week, we will look not just at how to avoid a weak [...]
“I’m not a marketer. I’m a heartpreneur.” Today, I want to share my own little public service announcement with you. Whatever you’re calling it, whatever resistance you give to it, if you are generating sales, you are somehow marketing your business. That fun new term “heartpreneur” was something I saw years ago in a business [...]
Talking with potential customers can be a tricky experience. You may feel like you are walking a tightrope, having something to sell – and knowing you need to sell – but not wanting to come off salesy. The experience is subjective for everyone involved, and it can be difficult to find the right balance. If [...]
Trade shows are a classic way to prospect, but not every business takes advantage. The benefits of trade shows are wider than just making sales to prospects though. Media members often attend, and so do your competitors. By knowing in advance where the opportunities and pitfalls are, you stand to give your business a leg [...]
In a recent Marketing Tip of the Week, we talked about calls to action and how to stay confident enough in your pitch to seamlessly make them (read that tip here). Now that we know why to do it, I wanted to take this opportunity to explore HOW. For a lot of business owners, it [...]
One of the key objectives of any business is to call your audience to action. If you run a business – not a hobby – you need to get your audience to become clients, customers, investors, patrons, donors, or something else that involves material contribution. This may happen in stages, and each stage requires a [...]