sales

5 Strong Words That Position You with Power

Last week we explored five weak words that sabotage your marketing power.  In marketing, sales, and negotiation, power dynamics play a huge role in the outcome.  The message you send with the words you choose goes a long way in positioning yourself.  This week, we will look not just at how to avoid a weak [...]

5 Strong Words That Position You with Power2019-06-25T00:41:31-07:00

Marketing By Any Other Name Is Still Marketing

“I’m not a marketer. I’m a heartpreneur.” Today, I want to share my own little public service announcement with you.  Whatever you’re calling it, whatever resistance you give to it, if you are generating sales, you are somehow marketing your business. That fun new term “heartpreneur” was something I saw years ago in a business [...]

Marketing By Any Other Name Is Still Marketing2019-06-25T01:12:11-07:00

The #1 Rule for Interacting with Potential Customers

Talking with potential customers can be a tricky experience.  You may feel like you are walking a tightrope, having something to sell – and knowing you need to sell – but not wanting to come off salesy.  The experience is subjective for everyone involved, and it can be difficult to find the right balance.  If [...]

The #1 Rule for Interacting with Potential Customers2019-06-25T01:57:43-07:00

10 Compelling Reasons Why You Need to Prospect at Trade Shows – By Mike Weimar

Trade shows are a classic way to prospect, but not every business takes advantage. The benefits of trade shows are wider than just making sales to prospects though. Media members often attend, and so do your competitors. By knowing in advance where the opportunities and pitfalls are, you stand to give your business a leg [...]

10 Compelling Reasons Why You Need to Prospect at Trade Shows – By Mike Weimar2019-06-13T22:19:20-07:00

Techniques for Making Effective Calls to Action (Part 2)

In my most recent Marketing Tip of the Week, we talked about calls to action and how to stay confident enough in your pitch to seamlessly make them (read that tip here).  Now that we know why to do it, I wanted to take this opportunity to explore HOW.  For a lot of business owners, [...]

Techniques for Making Effective Calls to Action (Part 2)2019-06-25T22:10:12-07:00

Making an Effective Call to Action (Part 1)

One of the key objectives of any business is to call your audience to action.  If you run a business – not a hobby – you need to get your audience to become clients, customers, investors, patrons, donors, or something else that involves material contribution.  This may happen in stages, and each stage requires a [...]

Making an Effective Call to Action (Part 1)2019-06-25T22:15:26-07:00

4 Body Language Signs That Your Sales Prospect Is Interested

Marketing and sales are not just functions of your business.  They are studies of human behavior.  In order to figure out which sales techniques to use, we have to learn the subtleties of all the signals our prospects are giving us.  Understanding delivery and body language often tells you more about what your prospect is [...]

4 Body Language Signs That Your Sales Prospect Is Interested2019-06-25T22:34:27-07:00

Getting More Conversions by Showing Impact to Your Audience

It is important to have goals for your business.  If you have a small business, you have sales goals.  If you have a nonprofit, you have fundraising goals.  Those goals drive you every day to find people who will support your business objectives.  But one of the biggest, most frustrating mistakes I see businesses make [...]

Getting More Conversions by Showing Impact to Your Audience2019-06-25T23:40:08-07:00

Why the Rule of Seven is Important for Your Sales Success

When you are responsible for marketing a business and there is a lot riding on each sale, there can be pressure to work a sales pitch into each conversation as soon as possible.  This is a mistake that will likely hurt your business more than help it.  In sales, patience is your greatest ally.  One [...]

Why the Rule of Seven is Important for Your Sales Success2019-06-26T00:00:13-07:00

Marketing is a Numbers Game

For many people, the scariest part of running a business is marketing and sales.  Rejection is built into the process, and the thought of it – even just the THOUGHT of it – is a stressor that makes it hard to present a strong, confident pitch.  Today we are going to talk about a mindset [...]

Marketing is a Numbers Game2019-06-26T00:03:18-07:00