Enjoy this week's guest post by Carolyn Josephs! What is SEO? SEO stands for search engine optimization. It’s the practice of increasing both the quality and quantity of website traffic as well as exposure to your brand through non-paid ads. This is known as organic search engine results as opposed to paid search results. [...]
Enjoy this week's guest post by Vaishali Badgujar, Content Marketing Specialist! Most business owners struggle with the question — what information should my website have? In this post we’ll answer this question by looking at the 5 pages every website needs. Web design alone isn’t enough, you need good content to grow your business [...]
Enjoy this week's guest post by Alisha Haqie, writer for AAM Consultants, on the responsibilities of an SEO consultant! An SEO consultant has a number of different tasks that they are expected to complete. It's important that you understand what the responsibilities of this particular role are if you are either looking into a [...]
Enjoy this week’s guest post from Lindsay Li, a content marketing consultant and writer, on How to Perform a Basic Content Audit and Action Steps to Improve your SEO. When you’re growing your small business, search engine optimization often feels like a constant churn for new content, but there are actually a few ways you [...]
Enjoy this week’s guest post from Maryn Mcdonnell to find out how to enhance your online presence for your business! Building an online presence is a key strategy that brings you closer to your audience. It is a platform that helps you convey your ideas to that audience, aiming at luring them to visit your [...]
Enjoy this week’s guest post from SEO Specialist, Matt LaClear, and consider writing press releases. Press releases seem old school. They have been used for decades by companies and governments around the world. While they aren't as popular as they once were, press releases still offer an effective way to release information to news outlets [...]
If you have a website or blog that isn’t getting enough traffic, then the odds are that your link profile is not giving your site the authority it needs to rank. Google’s search algorithm looks at the quality and quantity of links that a website has in determining how high to rank the site. In [...]
One of the questions that often comes up when people ask me about online marketing – or any type of marketing – is SEO and SEM. There are a lot of businesses out there that tout the value of paying for SEO or SEM management, but is it worth it for you? Today, we are [...]
If you have done any amount of online marketing, you have probably heard about “SEO.” Does it sounds like complicated jargon? If so, this Marketing Tip of the Week is for you! Today, I want to give you a simple explanation of SEO that can help you understand how it relates to your marketing and [...]
If you are marketing your business online, but not actively blogging…what are you waiting for? I don’t say this because blogging is a cool trend or a fun way to spend your time. I say it, because a blog is a core component to a smart online marketing plan. A consistent, well-strategized blog sets you [...]