small business marketing

10 Compelling Reasons Why You Need to Prospect at Trade Shows – By Mike Weimar

Trade shows are a classic way to prospect, but not every business takes advantage. The benefits of trade shows are wider than just making sales to prospects though. Media members often attend, and so do your competitors. By knowing in advance where the opportunities and pitfalls are, you stand to give your business a leg [...]

10 Compelling Reasons Why You Need to Prospect at Trade Shows – By Mike Weimar2018-12-17T12:23:14-07:00

Why Do I Need to Begin a Twitter List?  – By Cecilia Buckner

Do you love creating lists for just about everything you do or plan on doing?   With a Twitter List you’re able to save time by creating lists of your favorite topics, authors, experts or influencers! Some uses for Twitter Lists may include: Maybe you’ve decided to grow a shade garden, and need as much [...]

Why Do I Need to Begin a Twitter List?  – By Cecilia Buckner2018-12-17T12:36:52-07:00

5 Mistakes That People Make in Cold Email Outreach

Cold email outreach is a practice that a number of companies and individuals adhere to, and it’s easy to see why. You can reach a significant number of people all at once with the click of a button, and do so in a way that very clearly communicates what your company does, and why prospects [...]

5 Mistakes That People Make in Cold Email Outreach2018-12-17T12:38:15-07:00

How to Create an Invincible Image in an Instant! – By Kristie Kennedy

In order to distinguish yourself from the masses it is essential to establish a lifelong commitment to personal development. This spans far beyond mere physical appearance, exhibiting the essence of your innermost being and every aspect of social interacting. It is imperative to be intentional in creating an impactful first and lasting impression. 1) Present [...]

How to Create an Invincible Image in an Instant! – By Kristie Kennedy2018-08-21T09:52:03-07:00

Leveraging Your Customers’ Pain Point

As a small business owner, you are constantly pitching your products or services to potential customers.  There are many techniques you can use to make a successful marketing pitch.  One that is especially compelling is to address your ideal customers' pain point.  Let's look at how to address your customers' pain point while setting yourself [...]

Leveraging Your Customers’ Pain Point2017-05-23T13:32:19-07:00

Boosting Your Business with Partnership Marketing

Generally speaking, when clients ask me what the best marketing tool is, I say that there is not one marketing tool that is right for every business.  One exception to that might be partnership marketing. Partnership marketing is not about creating a legal arrangement with another person or business.  Partnership marketing involves collaborating with another [...]

Boosting Your Business with Partnership Marketing2017-05-23T13:32:19-07:00

The Importance of Investing in Marketing

Marketing is one of the many expenses involved in running a business.  For so many business owners who watch the bottom line, it seems that marketing expenses are often the first to go when financial stress hits.  “I can do it myself” or “I can make do with what I have for now” becomes an [...]

The Importance of Investing in Marketing2017-05-23T13:32:19-07:00

Mixing Business and Personal in Your Marketing

When it comes to marketing, branding, or public relations for your business, how much personal information and opinion should be involved?  This is a complicated topic, and one that can be difficult for a small business owner to navigate on the fly.  Today, we are going to set some ground rules for how much you [...]

Mixing Business and Personal in Your Marketing2017-05-23T13:32:20-07:00

The Importance of Warming Leads

The idea of warming leads is an important one for small businesses.  Warming leads is the process of building trust with potential customers over time until they are ready to buy from you.  If you think about what it feels like to have someone try to sell something to you in the first five minutes [...]

The Importance of Warming Leads2017-11-07T17:28:04-07:00

How to Attract the Right Customers (Part 4: The Meaning of Colors)

In this blog series we are reviewing how to attract the right customers with the marketing you do for your business.  So far, we have addressed using values to reach your customers in part 1, using tone to attract your ideal audience in part 2, and using keywords to hook your audience in part 3.  [...]

How to Attract the Right Customers (Part 4: The Meaning of Colors)2017-05-23T13:32:20-07:00