Enjoy this week's guest post by Kristen Westcott! A lot of people fall into the trap of spending more time planning than actually executing their tasks. This makes planning seem unnecessary, overly complex, and overall a waste of time. However, most successful businesses will need at a minimum, quarterly planning to help achieve their short [...]
Enjoy this week's guest post by Jodi Bogart! At the beginning of the year, I was feeling a strong desire to make changes to my business. For fun, I decided to get a psychic reading. I’m sure that most business owners don’t seek advice from such sources but I find it can be helpful [...]
Trade shows are a classic way to prospect, but not every business takes advantage. The benefits of trade shows are wider than just making sales to prospects though. Media members often attend, and so do your competitors. By knowing in advance where the opportunities and pitfalls are, you stand to give your business a leg [...]
Do you love creating lists for just about everything you do or plan on doing? With a Twitter List you’re able to save time by creating lists of your favorite topics, authors, experts or influencers! Some uses for Twitter Lists may include: Maybe you’ve decided to grow a shade garden, and need as much [...]
Cold email outreach is a practice that a number of companies and individuals adhere to, and it’s easy to see why. You can reach a significant number of people all at once with the click of a button, and do so in a way that very clearly communicates what your company does, and why prospects [...]
In order to distinguish yourself from the masses it is essential to establish a lifelong commitment to personal development. This spans far beyond mere physical appearance, exhibiting the essence of your innermost being and every aspect of social interacting. It is imperative to be intentional in creating an impactful first and lasting impression. 1) Present [...]
As a small business owner, you are constantly pitching your products or services to potential customers. There are many techniques you can use to make a successful marketing pitch. One that is especially compelling is to address your ideal customers' pain point. Let's look at how to address your customers' pain point while setting yourself [...]
Generally speaking, when clients ask me what the best marketing tool is, I say that there is not one marketing tool that is right for every business. One exception to that might be partnership marketing. Partnership marketing is not about creating a legal arrangement with another person or business. Partnership marketing involves collaborating with another [...]
Marketing is one of the many expenses involved in running a business. For so many business owners who watch the bottom line, it seems that marketing expenses are often the first to go when financial stress hits. “I can do it myself” or “I can make do with what I have for now” becomes an [...]
When it comes to marketing, branding, or public relations for your business, how much personal information and opinion should be involved? This is a complicated topic, and one that can be difficult for a small business owner to navigate on the fly. Today, we are going to set some ground rules for how much you [...]