social media management

Marketing Your Business “On Social Media”

One of the marketing red flags I often hear among small business owners is the blanket statement of wanting to market a business “on social media.”  If you are not able to further unpack the idea of marketing on social media, unfortunately you are ill-prepared to succeed there. Social media is not a magical land [...]

Marketing Your Business “On Social Media”2019-06-26T23:03:56-07:00

Which Social Media Platforms Should You Use For Your Business?

I get this question a lot, and it is usually asked with a hint of confusion (of social media in general) or distress (of how much time needs to be spent on this marketing avenue). With so many different types of platforms out there - and new ones becoming popular every year - how is [...]

Which Social Media Platforms Should You Use For Your Business?2019-06-26T23:22:10-07:00

4 Effective Social Media Principles for Small Business Owners

I see a lot of small business owners using social media, and I see a range of success. Some appear to be reaching their audience, some don’t. At the end of the day, your target market is not necessarily using social media with the intent to buy. So, how does a business use social media [...]

4 Effective Social Media Principles for Small Business Owners2019-06-26T23:30:57-07:00

How Frequently Should You Post on Social Media?

How frequently should you post on social media? It’s the question often asked by business owners, and a question which many experts have weighed in on. I have seen blogs, posts, and all kinds of infographics that show precise times to be active on social media, frequency of posting, etc. My answer to this question [...]

How Frequently Should You Post on Social Media?2019-06-27T00:43:26-07:00

How to Create Engagement on Social Media

For small businesses, social media is a tool for creating conversation and relationships that help people get to know your brand (read: get to know your brand before you start selling all the time). Of the many ways we can create engagement on social media, one of the great ones is asking questions. Your followers’ [...]

How to Create Engagement on Social Media2019-06-27T00:46:29-07:00

Another Way to Use LinkedIn

Why I love LinkedIn: Sure, you know that LinkedIn is a place where you can post your resume online. Maybe you use it when you think there is a job open, or because you casually hope that a headhunter will find you there. But, have you ever thought about what LinkedIn can do for you? [...]

Another Way to Use LinkedIn2019-06-27T01:01:08-07:00

Choosing the Right Marketing Platforms for Your Business

There is not one marketing platform that is right for every person or every business. With so much information being shared about various tools, it is easy to feel pressure to become educated and experiment with tools that are current. But really, the keys to marketing are to 1) reach your target audience and 2) [...]

Choosing the Right Marketing Platforms for Your Business2019-06-27T01:03:24-07:00