social media manager

Leveraging Influencer Marketing and Special Events

This weekend – 4th of July in the US – an incredible thing happened.  I was selling tickets at CSz Seattle, a local improv comedy theater, when Mila Kunis and Ashton Kutcher walked up to me to buy tickets. CSz Seattle had unexpectedly arrived at needing an influencer marketing plan. I am sure you can [...]

Leveraging Influencer Marketing and Special Events2017-05-23T13:32:22-07:00

Why Authenticity Matters

“Authenticity” is a word that seems to get thrown around a lot. You have heard it often if you are a small business owner spending time on social media and looking for advice. But, authenticity applies to all marketing, and the principle is an important one. People learn about your business from the messages you [...]

Why Authenticity Matters2017-05-23T13:32:23-07:00

How to Help Your Customer Develop a Connection with Your Business

For most products and services that a customer could want, there are numerous brands competing for the customer’s attention. As a business owner, this can be a scary fact. When your offering is very close to a competitor’s – or multiple competitors – it can feel as if your potential sales are a mere whim [...]

How to Help Your Customer Develop a Connection with Your Business2017-05-23T13:32:23-07:00

Which Social Media Platforms Should You Use For Your Business?

I get this question a lot, and it is usually asked with a hint of confusion (of social media in general) or distress (of how much time needs to be spent on this marketing avenue). With so many different types of platforms out there - and new ones becoming popular every year - how is [...]

Which Social Media Platforms Should You Use For Your Business?2017-03-26T23:15:37-07:00

Why Selling to “Everybody” Reaches Nobody

I get it. You don’t want to pigeonhole yourself into a target market. I have heard it many times before from business owners who feel that the very act of identifying a target market limits the volume of people who could be customers. Which also yields a limit in sales. So, when someone asks “Who [...]

Why Selling to “Everybody” Reaches Nobody2017-05-23T13:32:23-07:00

4 Effective Social Media Principles for Small Business Owners

I see a lot of small business owners using social media, and I see a range of success. Some appear to be reaching their audience, some don’t. At the end of the day, your target market is not necessarily using social media with the intent to buy. So, how does a business use social media [...]

4 Effective Social Media Principles for Small Business Owners2017-05-23T13:32:23-07:00

How Much Personal Information Belongs in Your Brand

For small businesses owners – and especially solopreneurs – personal brand and business brand can have a lot of crossover.   Which makes for an interesting question: Where do you draw the line between showing authentic personality in your brand and sharing personal information with your audience? The answer to this question will be different for [...]

How Much Personal Information Belongs in Your Brand2017-05-23T13:32:24-07:00

Length of Exposure to your Brand Impacts Your Audience’s Recall

The world is a busy place. As technology has advanced over the years, more and more stimuli are positioned to compete for our attention throughout the day. We may spend five seconds…or even less…evaluating new information or input before moving on to the next thing. This becomes a real challenge for people who are marketing [...]

Length of Exposure to your Brand Impacts Your Audience’s Recall2017-03-26T18:42:14-07:00

How to Keep Your Audience with You Longer

With so much competing for our attention these days, we spend less and less time considering new input before we move on to the next. In fact, we might spend 5-10 seconds with a message before proceeding. So, what can you do to keep your audience's eyes on your brand for longer? Of course, for [...]

How to Keep Your Audience with You Longer2017-05-23T13:32:24-07:00

The Art of Listening

Being great at sales is not necessarily about mastering a pitch. As much focus as we seem to put on the “sales pitch,” the sale is often in the listening. It is amazing what people will tell you when you give them an opportunity. In the situations where we can start the conversation with a [...]

The Art of Listening2017-03-26T18:09:51-07:00