Depending on what kind of business you have, LinkedIn can be a great place to network to make B2B connections. Like with any other kind of networking, there are different approaches you can take even within one platform. Today, I am sharing a few tips for you to try to be more effective with your [...]
I speak to hundreds of small business owners about marketing each year, so the trends in their questions and concerns are easy to spot. When it comes to microbusinesses, although there are those who love to be on social media, there are many who shudder at the thought of social media marketing. They are told [...]
We are so quick to talk about how to market on social media: When to post, what to say, how to engage, what platforms to use. Experts weigh in on all angles of social media specifics, and yet we seem to ignore the question that comes before these other questions. Should you market your business [...]
Let’s face it – when you have a small business, you might be your own marketing department. Plus the legal team. Plus the bookkeeper. Plus customer service. Plus human resources. There are a lot of demands on your time. When it comes to marketing, social media may be happening, but it’s on the back burner. [...]
If you read much of my content, you know that I love working with small business owners. You also know I often talk about marketing on a tight budget. I fully believe it can be done. When it comes to your online presence, you may be wondering if there are ways to keep cost down. [...]
Have you ever heard of "Facebook jail?" It's an occupational hazard for small businesses and worth exercising caution to avoid it. There you are, going about your business engaging on Facebook to build your brand, and suddenly you are blocked from taking the very actions that were moving you forward. If you have had this [...]
Throughout time, people have experienced common events separately from each other. An event occurs, and a whole bunch of individuals were part of it in some way. There are many forums we have created for ourselves to be able to have discussions and compare notes: the water cooler conversation, book clubs, viewing parties. But none [...]
When it comes to the dos and don’ts of social media, this Marketing Tip of the Week is not just advice – it’s a PSA! If you post and run on social media, it’s time to stop. Yes, you! Whether you are from a Fortune 500 company with all the advertising dollars in the world, [...]
When you are in the world of social media marketing, one of your most powerful tools is the hashtag. Whether you are a business professional trying to get your product or service out there, or if you are just trying to share an idea for the fun of it, a smart hashtag can go a [...]
If you use Facebook as a marketing tool for your business, you should get the most out of it for the time you spend. There is a lot of Facebook best practices advice out there in the world about how many times a day you should post, what you should post, when you should post. [...]