Depending on what kind of business you have, LinkedIn can be a great place to network to make B2B connections. Like with any other kind of networking, there are different approaches you can take even within one platform. Today, I am sharing a few tips for you to try to be more effective with your [...]
I speak to hundreds of small business owners about marketing each year, so the trends in their questions and concerns are easy to spot. When it comes to microbusinesses, although there are those who love to be on social media, there are many who shudder at the thought of social media marketing. They are told [...]
In some online spaces, there is an uptick of business owners using Linktree as a digital tool to share multiple links (or multiple calls to action). For a platform like Instagram, where you are limited on the number of live, clickable links you can have in your bio, this can be a handy solution. Linktree [...]
Enjoy this week's guest post by Keren de Zwart of Not your Father's Lawyer! Have you ever browsed Instagram and thought to yourself, "Gee, it's pretty incredible how many 6- and 7-figure success stories there are on here!" The truth is... most of them are lying. How do we know? Because there's basic information out [...]
We are so quick to talk about how to market on social media: When to post, what to say, how to engage, what platforms to use. Experts weigh in on all angles of social media specifics, and yet we seem to ignore the question that comes before these other questions. Should you market your business [...]
I see a lot of talk of “content pillars” on social media. Social media managers use this term to describe categories of content that you should pull from to make sure you have a balanced, appealing social media presence to capture engagement and customers. The list is usually a simple one with 3-4 pillars. Today, [...]
If you have a seasonal business, your business operations are tied to the cycles that your business goes through in a year. But that doesn’t mean that your marketing matches the same seasonal schedule. When it comes to your marketing, consistency is key. Let’s talk specifically about social media and some of the tips to [...]
Enjoy this week’s guest post from lawyer, Keren de Zwart, and learn about social media sponsorship rules. Whether you’re the business owner pitching the product or service or the influencer getting paid to promote it, social media sponsorship rules and advertisements on social media are getting tighter. Be sure you’re in the know and in [...]
Let’s face it – when you have a small business, you might be your own marketing department. Plus the legal team. Plus the bookkeeper. Plus customer service. Plus human resources. There are a lot of demands on your time. When it comes to marketing, social media may be happening, but it’s on the back burner. [...]
Last week, many of us experienced the most epic meltdown of Facebook and Instagram we have ever seen. Not-so-affectionately known as #FacebookDown and #InstagramDown, it was a long day for people like me who manage multiple client accounts for social media. But when the dust settled, there was an important lesson you were meant to [...]