social media

What You Were Meant to Learn from #FacebookDown

Last week, many of us experienced the most epic meltdown of Facebook and Instagram we have ever seen.  Not-so-affectionately known as #FacebookDown and #InstagramDown, it was a long day for people like me who manage multiple client accounts for social media.  But when the dust settled, there was an important lesson you were meant to [...]

What You Were Meant to Learn from #FacebookDown2019-03-19T22:09:08-07:00

Boosting Posts: Is There Value to Low-Budget Advertising on Social Media?

Of the various aspects of marketing I address, one topic that typically yields the most questions is social media. As someone who works with clients who have a limited budget for advertising at first, I focus on building a strong foundation of organic community management in order to grow reach and brand awareness.  However, the [...]

Boosting Posts: Is There Value to Low-Budget Advertising on Social Media?2019-02-26T22:24:23-07:00

5 Awesome Automation Tools That Will Help Your Small Business Right Now – By Melissa Goldstein

Life, liberty, and the pursuit of… automation. If you’re a small business owner (and marketer by default) the thought of drafting content, proofreading that content, scoring graphics, and scheduling social posts is just how it sounds – a lot of steps and a lot of time. Meanwhile, the call of summer begs you to enjoy [...]

5 Awesome Automation Tools That Will Help Your Small Business Right Now – By Melissa Goldstein2018-12-17T12:21:26-07:00

Why Do I Need to Begin a Twitter List?  – By Cecilia Buckner

Do you love creating lists for just about everything you do or plan on doing?   With a Twitter List you’re able to save time by creating lists of your favorite topics, authors, experts or influencers! Some uses for Twitter Lists may include: Maybe you’ve decided to grow a shade garden, and need as much [...]

Why Do I Need to Begin a Twitter List?  – By Cecilia Buckner2018-12-17T12:36:52-07:00

Don’t Post and Run!

When it comes to the dos and don’ts of social media, this Marketing Tip of the Week is not just advice – it’s a PSA!  If you post and run on social media, it’s time to stop.  Yes, you!  Whether you are from a Fortune 500 company with all the advertising dollars in the world, [...]

Don’t Post and Run!2018-02-06T22:56:17-07:00

Worried that Facebook News Feed Changes Will Hurt Your Business? Read This!

If you are marketing your business on Facebook, you have probably been seeing a lot of posts lately about the changing strategy for Facebook’s news feed.  Although most of the reports are speculative, the general sense that the changes will make marketing more difficult is causing much concern among small businesses and nonprofits.  So, let’s [...]

Worried that Facebook News Feed Changes Will Hurt Your Business? Read This!2018-01-16T22:58:58-07:00

Selling Your Brand on Social Media

One of the worst sins of social media marketing is using your profile as a platform to SELL, SELL, SELL!  And it is the sin that nobody tells you about until it’s too late.  Although it may seem counterintuitive to people who have gone to social media to market their products and services, the best [...]

Selling Your Brand on Social Media2018-02-11T03:19:15-07:00

Why Social Media Engagement is More Impactful than Posting

One of the frequently-asked questions I get when presenting about social media or talking to clients is “How often should I post?”  To me, this question isn’t the right question.  When I think about how I built my own committed and loyal social media audience, how the relationships got started with the people who turned [...]

Why Social Media Engagement is More Impactful than Posting2018-02-07T22:12:05-07:00

The Power of the Hashtag

When you are in the world of social media marketing, one of your most powerful tools is the hashtag.  Whether you are a business professional trying to get your product or service out there, or if you are just trying to share an idea for the fun of it, a smart hashtag can go a [...]

The Power of the Hashtag2017-05-31T11:03:51-07:00

Converting Your Social Media Audience

If you own a business and want customers, you have to do some kind of marketing.  Many small business owners turn to social media as a marketing tool.  It is free, it is relatively user-friendly, and it seems like an easy way to reach a new audience.  But, of the many challenges of using social [...]

Converting Your Social Media Audience2017-05-23T13:32:19-07:00