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sponsorship marketing

3 Must-have Tools for Soliciting Sponsors

You have an event, a podcast, a campaign, or something else that attracts an audience.  Your programming captures the eyes and ears of a target market, and your brand keeps them interested.  Now, you are looking for more ways to monetize it!  Have you thought about sponsorship?  If there is another company out there that [...]

3 Must-have Tools for Soliciting Sponsors2023-05-29T20:33:38-07:00

‘Tis The Season for Sponsorship Marketing

It is nearing the end of the calendar year, and it’s sponsorship marketing season. If you are looking for companies to sponsor your event or project – or if yours is a company that wants to get visibility through a hosted event or project – you should be starting your outreach now if you haven’t [...]

‘Tis The Season for Sponsorship Marketing2023-05-29T20:42:31-07:00

Finding Strategic Alignment with Sponsorship Marketing

When done right, sponsorship marketing is a valuable win-win conversation that benefits both the sponsor and the program organizer. And ultimately, determining whether it is win-win boils down to having a common target market. The organization or company making the ask should feel comfortable to know that their project is attracting exactly the type of [...]

Finding Strategic Alignment with Sponsorship Marketing2023-05-29T20:42:32-07:00

Finding the Right Sponsors

Looking for sponsors for your event, donors for your non-profit, or investors for your business? Think about whose funding priorities would logically be aligned with your mission. It’s not just about who has a big name or who owes you a favor. Long-term relationships develop best when both sides are working towards the same goal. [...]

Finding the Right Sponsors2023-05-29T20:43:14-07:00
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