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Storytelling

Master the Story Arc and Increase Your Sales

Have you ever watched a movie or read a book where you felt so invested in the trajectory of the main character that you had to see how it ended?  Did you ever feel inspired along the way?  The arc that the character took is a ride you took with them, and it made you [...]

Master the Story Arc and Increase Your Sales2023-05-29T20:39:11-07:00

An Example of Storytelling – The Melissa Forziat Story

One of the greatest tools we have in marketing is telling a story. As small business owners, we have more than one story that can be compelling to our audience – the story of the business and our life story. Your story is part of your personal brand – and it can be a meaningful [...]

An Example of Storytelling – The Melissa Forziat Story2023-05-29T20:42:16-07:00

How to Craft a Great “About Page”

One of the most wonderful tools you have in marketing is the “About” page. When you first think about what to write, it can seem like an overwhelming blank slate. What do you put out there to represent your company and appeal to your market?  One way to look at it is that your services [...]

How to Craft a Great “About Page”2023-05-29T20:42:32-07:00
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