target market

5 Ways to Research Your Audience’s Pain Points

I love the questions I get from brand and target market presentations.  To me, these aspects of marketing are the fundamentals, and if we have questions about fundamentals they NEED to get answered.  A great one came up today about how to identify your audience’s pain points, and I want to dig into this one [...]

5 Ways to Research Your Audience’s Pain Points2019-06-24T23:10:28-07:00

Do You Need a Logo Before You Start Marketing?

In a recent presentation I delivered, I was asked a question that struck me as a great one to address here: Do you need a logo before you start marketing?  When the question was asked, it occurred to me that it is one that a lot of people are probably wondering to themselves.  Let me [...]

Do You Need a Logo Before You Start Marketing?2019-06-25T00:13:51-07:00

How to Successfully Market If You Have Multiple Target Markets

If you are a small business marketer, you have probably heard the words “target market” at some point.  Knowing who your target markets are is critical for your success in marketing.  It is equally critical for your success in generating SALES!  If you want your business to make money and not waste a lot of [...]

How to Successfully Market If You Have Multiple Target Markets2019-06-25T23:30:55-07:00

The Best Way to Market Your Business

I talk to a lot of small business owners, and I have noticed one marketing question that comes up most frequently.  What is the best way to market your business? We want to believe that there is an easy answer.  A one-size-fits-all solution.  But the truth is: If there were one answer to that question, [...]

The Best Way to Market Your Business2019-06-26T01:14:35-07:00

Knowing Your Value and Setting Your Prices

A few weeks ago we talked about how to evaluate whether “exposure” is ever a worthwhile payment for giving away your products or services.  That blog dealt with how to measure the value of exposure.  In follow up, I received some questions about what to do when the people you know are asking for your [...]

Knowing Your Value and Setting Your Prices2019-06-26T02:13:01-07:00

Mixing Business and Personal in Your Marketing

When it comes to marketing, branding, or public relations for your business, how much personal information and opinion should be involved?  This is a complicated topic, and one that can be difficult for a small business owner to navigate on the fly.  Today, we are going to set some ground rules for how much you [...]

Mixing Business and Personal in Your Marketing2019-06-26T02:16:00-07:00

Why Your Marketing Message Must Matter to Your Target Market

One of the most fundamental principles of marketing is the idea that we need to send messages that our target market cares about and understands.  This is a principle that seems so easy to understand when looking at other businesses and yet proves so difficult to apply when we turn the focus to our own [...]

Why Your Marketing Message Must Matter to Your Target Market2019-06-26T02:20:37-07:00

How to Determine if Marketing Exposure is Good Compensation

If you have a business, chances are that someone has asked you for free stuff.  Perhaps free advice.  Or a whole complimentary service or product.  In a lot of cases, what is really a favor to them is framed as a favor to you with an offer of marketing exposure instead of more traditional payment.  [...]

How to Determine if Marketing Exposure is Good Compensation2019-06-15T21:03:41-07:00

The Importance of Warming Leads

The idea of warming leads is an important one for small businesses.  Warming leads is the process of building trust with potential customers over time until they are ready to buy from you.  If you think about what it feels like to have someone try to sell something to you in the first five minutes [...]

The Importance of Warming Leads2019-06-13T21:44:46-07:00

How to Attract the Right Customers (Part 3: Keywords and Hooks)

In this blog series we are reviewing how to attract the right customers with the marketing you do for your business.  So far, we have addressed using values to reach your customers in part 1 and using tone to attract your ideal audience in part 2.  Today, we will look at how keywords can initially [...]

How to Attract the Right Customers (Part 3: Keywords and Hooks)2019-06-26T02:31:31-07:00