tone of voice

Outsourcing Content Creation – Can Someone Else Match Your Company Voice?

This is an FAQ I get when I present about brand and content development to small business owners.  A lot of microbusinesses are struggling to catch up with their workload and desperately want to outsource tasks like content creation that require consistency over time.  The objection I most often hear about this is a concern [...]

Outsourcing Content Creation – Can Someone Else Match Your Company Voice?2023-05-29T20:39:44-07:00

How to Attract the Right Customers (Part 2: Tone of Voice)

This series deals with how to get your target market to come to you.  Last week, we discussed how to use your company values to attract the right customers.  (Be sure to read that blog first right here).  By showcasing your values, you tell your customers what you stand for.  This week, we are going [...]

How to Attract the Right Customers (Part 2: Tone of Voice)2023-05-29T20:41:37-07:00
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