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Leveraging Mistakes: What I Learned from Cirque du Soleil’s “Volta”

Last week I attended Cirque du Soleil’s show Volta.  I have long been a fan of Cirque du Soleil’s artistry, creativity, and original approach to its shows.  Many parts of this show left me in awe, but one sticks out as a great lesson I can apply to life and to marketing.  One of the [...]

Leveraging Mistakes: What I Learned from Cirque du Soleil’s “Volta”2023-05-29T20:39:13-07:00

How to Attract the Right Customers (Part 2: Tone of Voice)

This series deals with how to get your target market to come to you.  Last week, we discussed how to use your company values to attract the right customers.  (Be sure to read that blog first right here).  By showcasing your values, you tell your customers what you stand for.  This week, we are going [...]

How to Attract the Right Customers (Part 2: Tone of Voice)2023-05-29T20:41:37-07:00

How to Craft a Great “About Page”

One of the most wonderful tools you have in marketing is the “About” page. When you first think about what to write, it can seem like an overwhelming blank slate. What do you put out there to represent your company and appeal to your market?  One way to look at it is that your services [...]

How to Craft a Great “About Page”2023-05-29T20:42:32-07:00
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