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value

Owning Your Value

Enjoy this week’s guest post from business English coach, Meryem Mulac, and start owning your value. When I sat down to do my first ever sales call/strategy session, I went through my questions, discussed my program, and got to know my potential client. All was well. Then came the part where he asked, “What do [...]

Owning Your Value2023-05-29T20:37:16-07:00

Using the Prestige Factor to Appeal to High-End Customers

The prestige factor. This is a topic that came up in yesterday’s “Business Talk Time” discussion (watch it here!), and one that is worth addressing here. As you consider marketing methods that could be right for you, one angle to think about is the level of prestige of your target market. The higher the perceived [...]

Using the Prestige Factor to Appeal to High-End Customers2023-05-29T20:42:31-07:00
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