A single mistake on a business print job can cause major embarrassment. And corrected reprints can cost hundreds or even thousands of dollars, depending on the size of the job. Making an extra effort to avoid any mistakes is a wise idea. Here are some of the most common print mistakes and how to avoid them.
Typos are among the most common print job errors. Even the smallest typo can cause the need for a complete reprint of the job. Fixing a spelling error is easy during the editing process. But what if you’ve already paid to print hundreds of copies? And what if the copies are already printed and sitting in your office?
One, you can hope no one catches the error. You might even get away with that if it’s only one small error. But you run the risk of making your business look unprofessional.
Or two, you can reprint the job. It hurts to pay for the same job twice, but it’s worth it to save the reputation of your business.
To avoid this problem, get several people to proofread the job. You might think your eyes are enough, but they probably aren’t. If necessary, hire a proofreader to get the job done. A dedicated proofreader is sometimes a better choice than a coworker who just wants to help out. But if there’s no time to find a proofreader, your coworkers will do.
There are practically thousands of fonts you can use for printing. But having too many options can hurt when you’re designing for print. The font you use says a lot about your business and the message you’re trying to send.
One big mistake is choosing a font that doesn’t represent your business. For example, Comic Sans is a font that looks cute on screen. It might even work in documents pertaining to children, such as an elementary school newsletter. But in a banking brochure or white paper, comic sans would look unprofessional.
Instead, consider sticking with “tried and true” fonts that work well for business design. You might think it’s boring, but your business reputation is on the line. If you’re in a highly creative field, then perhaps you can get a little creative with your fonts. But even then, you want to make sure to remain professional.
Fonts such as Times New Roman and Garamond are commonly used for business documents. You can find newsletters, white papers, and magazines that use these fonts. Century Gothic, Helvetica, and Verdana are popular as well.
Another error is choosing a font color that doesn’t print well. That gray font might look great onscreen. But that same font could prove hard to read when printed. No matter what color of paper you’re using, text that’s too light is hard to read. Harsh colors like shocking pink or loud red are also often hard to read in print.
To avoid this problem, print a few test pages first. Just because something looks good on screen doesn’t mean it’ll look good in print. Print some test pages, get a few opinions and then decide if you want to proceed with the print job.
Low-resolution images can look blurry, fuzzy, or pixelated when printed. If that’s the look you want, then go right ahead. But otherwise, use images that are at least 300 pixels per inch.
If you’re using Photoshop or some other design program, you can adjust the image properties in the program. If you have no idea how to get the best-looking image, then get help from someone who does. As always, do a test print first to see how the image looks. The last thing you want is to print 1000 brochures and discover all of the images look terrible.
Check and Double-Check
Business print jobs can cost a lot of money. Anything you print for business purposes should be the best representation of your business. Brochures, newsletters, flyers, white papers, and other business documents deserve your careful attention. It’s best to get everything done right the first time instead of having to get a costly reprint.
Abby Drexler is a contributing writer and media specialist for Coastal Business Supplies. She regularly produces content for a variety of business blogs.
You can reach Abby at email@example.com, and on her website https://www.coastalbusiness.com/.