There is a handy term in the world of web design that you may want to be familiar with as a small business marketer: Responsive website.  Among the many things that a good web designer can do for you, this one is a good one to understand.  Today, we’re going to address what a responsive website is and why it is important for your business.

Having a responsive website very simply means that the website has been designed so that the layout will automatically fit the size of the device its being viewed on.  Your responsive website will adjust to the optimal dimensions for different devices, including desktop, laptop, tablet, or mobile viewing.

Your responsive website will adjust to the optimal dimensions for different devices. #smb #smallbiz #marketing Share on X

If you are outsourcing web design, this is something that you should ask for!

Your website is an important impression that you make on the world.  In many industries, perception is everything.  And in a world where people use many different types of devices to get to know your business, you want to be able to put your best foot forward with everyone no matter what device they are using to check out your content.

If you are taking the DIY approach to web design, there are some areas where you may be shortchanging yourself, and this is one of them.  The time you spend perfectly formatting your content and making your website look good may be totally undone in different dimensions.  If you are designing your own website, do some research on this to find out if you can add this feature – or consider getting a professional to set up the framework so you can do the rest!

A website is an important tool for many businesses, but you want to lead with a website that will attract customers and encourage them to keep exploring your content.  The real value is in making your website presentable and easy to navigate.  A responsive website is designed to accommodate your audience.  It showcases your business in a way that will leave your visitor feeling informed instead of frustrated.

A responsive website is designed to accommodate your audience. #marketing #smallbiz #smallbusiness #smb Share on X

If you have ever had the experience of checking out a website and having to scroll in unnatural ways to get all the information – or seeing design elements that are totally out of proportion – you know what it is like to see a regular website in action.  How long do you keep trying with that website before you give up?

Websites that are easy to use and look good are more likely to convert, so the effort spent in this area is worthwhile.  If you optimize your design and make it a responsive website, more of your visitors will be happy!

Websites that are easy to use and look good are more likely to convert. #smallbusiness #smallbiz #smb #biztips Share on X

So if you have seen the words “responsive website” before and weren’t sure what the term meant, this should shed some light on it.  This one isn’t just technical jargon to abandon.  It is a good thing to look for and important that you understand WHY it is desirable!

Interested to know about another area of website management that sounds complicated but is awfully helpful to understand?  Check out this Tip about SEO!